CommercialsPop PromosShort Films    UKInternational
Decathlon
'Dream of Sports'
6 May 2022 38s
No Pain, All Gain
by Syd Briscoe

There's a distinctive look to many sports brands' advertising - sweat-focused, action-packed, dripping with determination - which can mean it all blends together after a while. French brand Decathlon buck the trend with this animated commercial, which trades the 'no pain no gain' attitude for something a lot more whimsical.

The animated ad plays with a minimalist aesthetic, as scenes of swimming, climbing, and other sporting activities fluidly shift and transform into each other. Blue and orange provide a lovely contrast on the white background, adding to the film's fresh feel.

A grungy soundtrack provided by The Rentals' 'Friends of P' brings additional texture to the piece, distancing it further from the beat-driven likes of Nike, Adidas and Under Armour.... though, it ought to be acknowledged, the aforementioned brands' advertising is pretty successful.

Music: The Rentals - Friends of P

Product Category: Sportswear

Territory: France


  Decathlon - 'Dream of Sports'


Decathlon
'Dream of Sports'
6 May 2022 38s

No Pain, All Gain

There's a distinctive look to many sports brands' advertising - sweat-focused, action-packed, dripping with determination - which can mean it all blends together after a while. French brand Decathlon buck the trend with this animated commercial, which trades the 'no pain no gain' attitude for something a lot more whimsical.

The animated ad plays with a minimalist aesthetic, as scenes of swimming, climbing, and other sporting activities fluidly shift and transform into each other. Blue and orange provide a lovely contrast on the white background, adding to the film's fresh feel.

A grungy soundtrack provided by The Rentals' 'Friends of P' brings additional texture to the piece, distancing it further from the beat-driven likes of Nike, Adidas and Under Armour.... though, it ought to be acknowledged, the aforementioned brands' advertising is pretty successful.

Music: The Rentals - Friends of P

Product Category: Sportswear

Territory: France



Decathlon 6 May 2022
'Dream of Sports' 38s

No Pain, All Gain

by Syd Briscoe

There's a distinctive look to many sports brands' advertising - sweat-focused, action-packed, dripping with determination - which can mean it all blends together after a while. French brand Decathlon buck the trend with this animated commercial, which trades the 'no pain no gain' attitude for something a lot more whimsical.

The animated ad plays with a minimalist aesthetic, as scenes of swimming, climbing, and other sporting activities fluidly shift and transform into each other. Blue and orange provide a lovely contrast on the white background, adding to the film's fresh feel.

A grungy soundtrack provided by The Rentals' 'Friends of P' brings additional texture to the piece, distancing it further from the beat-driven likes of Nike, Adidas and Under Armour.... though, it ought to be acknowledged, the aforementioned brands' advertising is pretty successful.

Music: The Rentals - Friends of P

Product Category: Sportswear

Territory: France