Neighbourhood watch

This ad shines a light on the Co-Op’s community focused initiatives, a key factor that differentiates them from other supermarkets. The 1988 club banger by Yazz, ‘The Only Way is Pp’ is reworked, slowed down and mellowed out to create the soundtrack of this uplifting piece.

The visuals focus on the projects which benefit the community such as a soup kitchen, therapy groups, children’s swimming lessons and neighbours working together to grow items on an allotment. All punctuated with scenes of friends and family enjoying food (the good and the unhealthy) together. It’s all very very wholesome, so much so that this commercial should be placed next to that word in the dictionary.

Product Category: Supermarkets

Territory: UK

Neighbourhood watch

by Lateefah Jones

This ad shines a light on the Co-Op’s community focused initiatives, a key factor that differentiates them from other supermarkets. The 1988 club banger by Yazz, ‘The Only Way is Pp’ is reworked, slowed down and mellowed out to create the soundtrack of this uplifting piece.

The visuals focus on the projects which benefit the community such as a soup kitchen, therapy groups, children’s swimming lessons and neighbours working together to grow items on an allotment. All punctuated with scenes of friends and family enjoying food (the good and the unhealthy) together. It’s all very very wholesome, so much so that this commercial should be placed next to that word in the dictionary.

Product Category: Supermarkets

Territory: UK