CommercialsPop PromosShort Films    UKInternational
Co-op
'Making a Difference'
14 June 2022 60s
Neighbourhood watch
by Lateefah Jones

This ad shines a light on the Co-Op’s community focused initiatives, a key factor that differentiates them from other supermarkets. The 1988 club banger by Yazz, ‘The Only Way is Pp’ is reworked, slowed down and mellowed out to create the soundtrack of this uplifting piece.

The visuals focus on the projects which benefit the community such as a soup kitchen, therapy groups, children’s swimming lessons and neighbours working together to grow items on an allotment. All punctuated with scenes of friends and family enjoying food (the good and the unhealthy) together. It’s all very very wholesome, so much so that this commercial should be placed next to that word in the dictionary.

Product Category: Supermarkets

Territory: UK



Lucky Generals

Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris

tenthree
Editor: Billy Mead

nineteentwenty
Producer: David Keegan

King Lear
Sound: Dugal Macdiarmid

  Co-op - 'Making a Difference'


Co-op
'Making a Difference'
14 June 2022 60s

Neighbourhood watch

This ad shines a light on the Co-Op’s community focused initiatives, a key factor that differentiates them from other supermarkets. The 1988 club banger by Yazz, ‘The Only Way is Pp’ is reworked, slowed down and mellowed out to create the soundtrack of this uplifting piece.

The visuals focus on the projects which benefit the community such as a soup kitchen, therapy groups, children’s swimming lessons and neighbours working together to grow items on an allotment. All punctuated with scenes of friends and family enjoying food (the good and the unhealthy) together. It’s all very very wholesome, so much so that this commercial should be placed next to that word in the dictionary.

Product Category: Supermarkets

Territory: UK



Lucky Generals

Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris

tenthree
Editor: Billy Mead

nineteentwenty
Producer: David Keegan

King Lear
Sound: Dugal Macdiarmid

Co-op 14 June 2022
'Making a Difference' 60s

Neighbourhood watch

by Lateefah Jones

This ad shines a light on the Co-Op’s community focused initiatives, a key factor that differentiates them from other supermarkets. The 1988 club banger by Yazz, ‘The Only Way is Pp’ is reworked, slowed down and mellowed out to create the soundtrack of this uplifting piece.

The visuals focus on the projects which benefit the community such as a soup kitchen, therapy groups, children’s swimming lessons and neighbours working together to grow items on an allotment. All punctuated with scenes of friends and family enjoying food (the good and the unhealthy) together. It’s all very very wholesome, so much so that this commercial should be placed next to that word in the dictionary.

Product Category: Supermarkets

Territory: UK



Lucky Generals

Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris

tenthree
Editor: Billy Mead

nineteentwenty
Producer: David Keegan

King Lear
Sound: Dugal Macdiarmid