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| Busy beans. | |
| by Andrew MacGregor | |
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Too many cups of Joe will stain your teeth, but that hasn't stopped Colgate from partnering with coffee brand Change Please for a new campaign. Presenter Karim Zeroual interviews Raphael, a homeless man-turned-barista who highlights one of the less discussed aspects of life on the streets: poor access to dental care. This 60" commercial introduces a mobile stop-gap: a bus for homeless people in need of treatment and advice. In an ideal world such a venture would be unnecessary, but it's good to see brands like Change Please and Colgate offer practical support. For the latter, it's a welcome change from CG plaque and artifical smiles.
Product Category: Toothpastes
Territory: UK
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