Busy beans.

Too many cups of Joe will stain your teeth, but that hasn't stopped Colgate from partnering with coffee brand Change Please for a new campaign. Presenter Karim Zeroual interviews Raphael, a homeless man-turned-barista who highlights one of the less discussed aspects of life on the streets: poor access to dental care.

This 60" commercial introduces a mobile stop-gap: a bus for homeless people in need of treatment and advice. In an ideal world such a venture would be unnecessary, but it's good to see brands like Change Please and Colgate offer practical support. For the latter, it's a welcome change from CG plaque and artifical smiles.

Product Category: Toothpastes

Territory: UK

Busy beans.

by Andrew MacGregor

Too many cups of Joe will stain your teeth, but that hasn't stopped Colgate from partnering with coffee brand Change Please for a new campaign. Presenter Karim Zeroual interviews Raphael, a homeless man-turned-barista who highlights one of the less discussed aspects of life on the streets: poor access to dental care.

This 60" commercial introduces a mobile stop-gap: a bus for homeless people in need of treatment and advice. In an ideal world such a venture would be unnecessary, but it's good to see brands like Change Please and Colgate offer practical support. For the latter, it's a welcome change from CG plaque and artifical smiles.

Product Category: Toothpastes

Territory: UK