Top Taste

The term 'sazón' is used in Mexico to refer to the unique taste a food acquires when it's made by hand, with the proper amount of love and care. This great commercial for Cervezas Victoria plays with that concept in enthralling fashion, as it muses on all the culinary delights the country has to offer.

A combination of tasty food photography and nimble VFX neatly make the brand's case, with the film flitting between street markets, kitchens, and food carts in order to embrace the nation's diverse cuisine. It culminates in a brewer summoning hops as if by magic, before producing a bottle of the advertised beer in a flash.

This is an entertaining way to draw on Mexico's rich culture - going all the way back to legends of stealing cacao from the gods - while encouraging viewers to work up a thirst. Many will be wishing they could crack open a cold one by the bustling film's end.

Product Category: Lagers

Territory: Mexico

Top Taste

by Syd Briscoe

The term 'sazón' is used in Mexico to refer to the unique taste a food acquires when it's made by hand, with the proper amount of love and care. This great commercial for Cervezas Victoria plays with that concept in enthralling fashion, as it muses on all the culinary delights the country has to offer.

A combination of tasty food photography and nimble VFX neatly make the brand's case, with the film flitting between street markets, kitchens, and food carts in order to embrace the nation's diverse cuisine. It culminates in a brewer summoning hops as if by magic, before producing a bottle of the advertised beer in a flash.

This is an entertaining way to draw on Mexico's rich culture - going all the way back to legends of stealing cacao from the gods - while encouraging viewers to work up a thirst. Many will be wishing they could crack open a cold one by the bustling film's end.

Product Category: Lagers

Territory: Mexico