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Central Department Store
'Dear Valued Customer'
17 June 2022 77s
Department Dreams
by Syd Briscoe

Thailand's Central department store has launched an online shopping app, and this quirky ad alerts viewers to its existence in amusing fashion. The offbeat piece sees customers in unusual states while they shop - getting a haircut, covered in snow, and even caught with their pants down.

It's an entertaining way to highlight the weird situations we find ourselves shopping in, whether at odd moments when the need for something occurs to us or simply when bored on the bog. Whenever the urge arises, Central reckon they have everything shoppers need.

Director Wuthisak Anarnkaporn handles the concept with verve here, giving the film a dreamlike feel as employees are both startled by their clients' condition but handle interactions with perfect politeness. It's eccentric and enjoyable stuff which viewers who partake in spontaneous retail therapy will relate to.

Product Category: Department Stores

Territory: Thailand


Director: Wuthisak Anarnkaporn (Curate Films)

  Central Department Store - 'Dear Valued Customer'


Central Department Store
'Dear Valued Customer'
17 June 2022 77s

Department Dreams

Thailand's Central department store has launched an online shopping app, and this quirky ad alerts viewers to its existence in amusing fashion. The offbeat piece sees customers in unusual states while they shop - getting a haircut, covered in snow, and even caught with their pants down.

It's an entertaining way to highlight the weird situations we find ourselves shopping in, whether at odd moments when the need for something occurs to us or simply when bored on the bog. Whenever the urge arises, Central reckon they have everything shoppers need.

Director Wuthisak Anarnkaporn handles the concept with verve here, giving the film a dreamlike feel as employees are both startled by their clients' condition but handle interactions with perfect politeness. It's eccentric and enjoyable stuff which viewers who partake in spontaneous retail therapy will relate to.

Product Category: Department Stores

Territory: Thailand


Director: Wuthisak Anarnkaporn (Curate Films)

Central Department Store 17 June 2022
'Dear Valued Customer' 77s

Department Dreams

by Syd Briscoe

Thailand's Central department store has launched an online shopping app, and this quirky ad alerts viewers to its existence in amusing fashion. The offbeat piece sees customers in unusual states while they shop - getting a haircut, covered in snow, and even caught with their pants down.

It's an entertaining way to highlight the weird situations we find ourselves shopping in, whether at odd moments when the need for something occurs to us or simply when bored on the bog. Whenever the urge arises, Central reckon they have everything shoppers need.

Director Wuthisak Anarnkaporn handles the concept with verve here, giving the film a dreamlike feel as employees are both startled by their clients' condition but handle interactions with perfect politeness. It's eccentric and enjoyable stuff which viewers who partake in spontaneous retail therapy will relate to.

Product Category: Department Stores

Territory: Thailand


Director: Wuthisak Anarnkaporn (Curate Films)