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| Flipping sell. | |
| by Lateefah Jones | |
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Cadbury’s ironic commercial flips the script and has a daughter offering her dad a dark chocolate ice cream as a 'well done' for tidying his shed. We see dad give a little smile at this, surprised but proud of his achievement and well-deserved treat. The little girl then tells her dad, “now, let’s just hope it stays that way,” which adds to the humour because, let’s face it, this phrase has been directed by parents towards their children for generations. So much so that it almost forms part of a rite of passage into parenthood alongside other key phrases like “Put your shoes on!”, “Don’t do that!”, “Come back here!”, "Climb off that fence!" and "Put down that sword!". How often is chocolate used to bribe reward children for pleasing behaviour? Perhaps Cadbury are onto something? Perhaps offering an incentive to parents will catch on and lead to more motivated dads and tidier sheds throughout the land!
Product Category: Chocolate
Territory: UK
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