CommercialsPop PromosShort Films    UKInternational
Cadbury
'For Grown-ups'
10 May 2022 20s
Flipping sell.
by Lateefah Jones

Cadbury’s ironic commercial flips the script and has a daughter offering her dad a dark chocolate ice cream as a 'well done' for tidying his shed. We see dad give a little smile at this, surprised but proud of his achievement and well-deserved treat.

The little girl then tells her dad, “now, let’s just hope it stays that way,” which adds to the humour because, let’s face it, this phrase has been directed by parents towards their children for generations. So much so that it almost forms part of a rite of passage into parenthood alongside other key phrases like “Put your shoes on!”, “Don’t do that!”, “Come back here!”, "Climb off that fence!" and "Put down that sword!".

How often is chocolate used to bribe reward children for pleasing behaviour? Perhaps Cadbury are onto something? Perhaps offering an incentive to parents will catch on and lead to more motivated dads and tidier sheds throughout the land!

Product Category: Chocolate

Territory: UK



VCCP
CD: Daniel Glover-James
CD: Elias Torres
Creative: Whitney Tam
Creative: Abigail Williams
Producer: Izzie Haak
Digital Prod: Jonny Stothert

MindsEye
Director: Amelia Hashemi
Producer: Max Yeoman
EP: Debbie Ninnis
DOP: Brian Fawcett
Prod Design: Kate Purdy

Factory
Sound: Josh Campbell
Producer: Ciara Wakley

  Cadbury - 'For Grown-ups'


Cadbury
'For Grown-ups'
10 May 2022 20s

Flipping sell.

Cadbury’s ironic commercial flips the script and has a daughter offering her dad a dark chocolate ice cream as a 'well done' for tidying his shed. We see dad give a little smile at this, surprised but proud of his achievement and well-deserved treat.

The little girl then tells her dad, “now, let’s just hope it stays that way,” which adds to the humour because, let’s face it, this phrase has been directed by parents towards their children for generations. So much so that it almost forms part of a rite of passage into parenthood alongside other key phrases like “Put your shoes on!”, “Don’t do that!”, “Come back here!”, "Climb off that fence!" and "Put down that sword!".

How often is chocolate used to bribe reward children for pleasing behaviour? Perhaps Cadbury are onto something? Perhaps offering an incentive to parents will catch on and lead to more motivated dads and tidier sheds throughout the land!

Product Category: Chocolate

Territory: UK



VCCP
CD: Daniel Glover-James
CD: Elias Torres
Creative: Whitney Tam
Creative: Abigail Williams
Producer: Izzie Haak
Digital Prod: Jonny Stothert

MindsEye
Director: Amelia Hashemi
Producer: Max Yeoman
EP: Debbie Ninnis
DOP: Brian Fawcett
Prod Design: Kate Purdy

Factory
Sound: Josh Campbell
Producer: Ciara Wakley

Cadbury 10 May 2022
'For Grown-ups' 20s

Flipping sell.

by Lateefah Jones

Cadbury’s ironic commercial flips the script and has a daughter offering her dad a dark chocolate ice cream as a 'well done' for tidying his shed. We see dad give a little smile at this, surprised but proud of his achievement and well-deserved treat.

The little girl then tells her dad, “now, let’s just hope it stays that way,” which adds to the humour because, let’s face it, this phrase has been directed by parents towards their children for generations. So much so that it almost forms part of a rite of passage into parenthood alongside other key phrases like “Put your shoes on!”, “Don’t do that!”, “Come back here!”, "Climb off that fence!" and "Put down that sword!".

How often is chocolate used to bribe reward children for pleasing behaviour? Perhaps Cadbury are onto something? Perhaps offering an incentive to parents will catch on and lead to more motivated dads and tidier sheds throughout the land!

Product Category: Chocolate

Territory: UK



VCCP
CD: Daniel Glover-James
CD: Elias Torres
Creative: Whitney Tam
Creative: Abigail Williams
Producer: Izzie Haak
Digital Prod: Jonny Stothert

MindsEye
Director: Amelia Hashemi
Producer: Max Yeoman
EP: Debbie Ninnis
DOP: Brian Fawcett
Prod Design: Kate Purdy

Factory
Sound: Josh Campbell
Producer: Ciara Wakley