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| Stop the silence. | |
| by Syd Briscoe | |
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Soaring energy prices have left many with anxiety about paying their bills, something this communication from British Gas explores in sensitive fashion. The film sees a father sending his children back to their mum after a weekend visit, before performing a grim walk through his house. The film is well paced by director Geej Ower, as the volume is lowered and the house is steadily plunged into darkness as he turned everything off. It's a metaphor for the kids being gone, but also a sign of something more sinister. Many parents across the country are currently choosing between heat and food, and this is a poignant example of the sacrifices they're having to make. This is such a powerful film that you can almost overlook the fact that it's coming from one of the companies posting record profits on the back of the energy crisis. While it's laudable that they are drawing attention to those at risk of penury, it would be more powerful still if they addressed their own contribution, and promised to rectify it.
Product Category: Power Utility Companies
Territory: UK
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