Planet-Friendly Pants

Sustainable underwear brand Boody tap 88 year old Dr Jane Goodall as their spokesperson in this new ad. The primatologist doesn't strip down to her own smalls, instead she's joined by a diverse collection of models sporting the brand's latest pants and bras.

While environmental concerns are the current cause célèbre in much of the ad world, it's an interesting direction for a sector which is mainly obsessed with comfort. Rather than merely being physically content, says Boody, we should be ethically happy about our underwear too.

While the ad itself doesn't explain what makes this range of skivvies any more planet-friendly than another, it does draw attention to the way small decisions can have a much larger ecological impact than anticipated. Environmentally-anxious viewers may be prompted to scrutinise their next pants purchase more closely after viewing.

Product Category: Fashion Labels

Territory: UK

Planet-Friendly Pants

by Syd Briscoe

Sustainable underwear brand Boody tap 88 year old Dr Jane Goodall as their spokesperson in this new ad. The primatologist doesn't strip down to her own smalls, instead she's joined by a diverse collection of models sporting the brand's latest pants and bras.

While environmental concerns are the current cause célèbre in much of the ad world, it's an interesting direction for a sector which is mainly obsessed with comfort. Rather than merely being physically content, says Boody, we should be ethically happy about our underwear too.

While the ad itself doesn't explain what makes this range of skivvies any more planet-friendly than another, it does draw attention to the way small decisions can have a much larger ecological impact than anticipated. Environmentally-anxious viewers may be prompted to scrutinise their next pants purchase more closely after viewing.

Product Category: Fashion Labels

Territory: UK