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| Puppy Love | |
| by Syd Briscoe | |
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Colombia's Bank of Bogota have released a mammoth new ad campaign - fifty films which assure viewers that they're ready to help with any life change which should arise. This 60" clip is a stand-out piece, showing a man developing a grudging relationship with a local stray dog. The reluctant growth of his affection plays out nicely, as he slowly but surely begins to see the pooch as more than an inconvenience. Soon enough, he's spending his wages on food and a dog bed... although the mutt ends up sharing his mattress, of course. It's a charming depiction of how animals can worm their way into even the hardest hearts, and the fact that parting with your cash suddenly seems worth it when it's spent out of love. Those who acquired (and kept) pandemic pups will relate to the sweet storyline here.
Product Category: Banks
Territory: Colombia
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