CommercialsPop PromosShort Films    UKInternational
BT
'Broadband Nightmares'
9 May 2022 30s
Home Horror
by Syd Briscoe

The Specials' classic track 'Ghost Town' accompanies this new commercial from BT, which warns customers about the horrors of bad broadband. A man is shown descending into a personal nightmare when the router stops working, as endless loading times and streaming problems send him plunging into an internet abyss.

Lovely VFX work emphasises the agony here, with a teenage boy and his dog going grey and sprouting specs during their endless wait for a programme to download. Demonic spinning eyes on another family member add further fear to the proposition.

It's a relatable watch for anyone who's dealt with the unique frustration of patchy internet coverage, with directors The Sacred Egg capturing the central character's suffering in amusing fashion. After years of lockdowns, any brand who can guarantee a consistent connection are going to be met by an audience eager to keep their media consumption going.... their Zoom meetings, not so much.

Product Category: Telecommunications

Territory: UK



Saatchi & Saatchi
CCO: Guillermo Vega
ECD: William John
Creative: Henrik Ridderheim

Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock

Final Cut
Editor: Sam Bould

The Mill
Colourist: Matthieu Toullet

Factory
Sound: Mark Hills
Producer: Ciara Wakley

  BT - 'Broadband Nightmares'


BT
'Broadband Nightmares'
9 May 2022 30s

Home Horror

The Specials' classic track 'Ghost Town' accompanies this new commercial from BT, which warns customers about the horrors of bad broadband. A man is shown descending into a personal nightmare when the router stops working, as endless loading times and streaming problems send him plunging into an internet abyss.

Lovely VFX work emphasises the agony here, with a teenage boy and his dog going grey and sprouting specs during their endless wait for a programme to download. Demonic spinning eyes on another family member add further fear to the proposition.

It's a relatable watch for anyone who's dealt with the unique frustration of patchy internet coverage, with directors The Sacred Egg capturing the central character's suffering in amusing fashion. After years of lockdowns, any brand who can guarantee a consistent connection are going to be met by an audience eager to keep their media consumption going.... their Zoom meetings, not so much.

Product Category: Telecommunications

Territory: UK



Saatchi & Saatchi
CCO: Guillermo Vega
ECD: William John
Creative: Henrik Ridderheim

Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock

Final Cut
Editor: Sam Bould

The Mill
Colourist: Matthieu Toullet

Factory
Sound: Mark Hills
Producer: Ciara Wakley

BT 9 May 2022
'Broadband Nightmares' 30s

Home Horror

by Syd Briscoe

The Specials' classic track 'Ghost Town' accompanies this new commercial from BT, which warns customers about the horrors of bad broadband. A man is shown descending into a personal nightmare when the router stops working, as endless loading times and streaming problems send him plunging into an internet abyss.

Lovely VFX work emphasises the agony here, with a teenage boy and his dog going grey and sprouting specs during their endless wait for a programme to download. Demonic spinning eyes on another family member add further fear to the proposition.

It's a relatable watch for anyone who's dealt with the unique frustration of patchy internet coverage, with directors The Sacred Egg capturing the central character's suffering in amusing fashion. After years of lockdowns, any brand who can guarantee a consistent connection are going to be met by an audience eager to keep their media consumption going.... their Zoom meetings, not so much.

Product Category: Telecommunications

Territory: UK



Saatchi & Saatchi
CCO: Guillermo Vega
ECD: William John
Creative: Henrik Ridderheim

Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock

Final Cut
Editor: Sam Bould

The Mill
Colourist: Matthieu Toullet

Factory
Sound: Mark Hills
Producer: Ciara Wakley