by Lateefah Jones |
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This promo for a new song by Belgium superstar Angèle has her eating a magical slice of pizza just after she's spotted her face on the side of a bus, adorned with an obscene drawing. She then walks sweetly through the New York streets while singing about being free before transforming into an astronaut, and moving as though she's enjoying the moon's low gravity. According to an article in 'Rolling Stone', the video explores themes of freedom in an apparent bid to complement the song's lyrical sentiments. The idea is a strong one... the execution not so much. The usual tried and tested pop princess constraints of looking pretty, smiling to camera and singing sweetly are all followed to the letter... and that doesn't feel very liberating. It's certainly an enjoyable, light listen, and the video has fun moments, but it doesn't achieve its loft aims.
Product Category: Promos
Territory: Belgium
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