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| Latino spring | |
| by Andrew MacGregor | |
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Singing daffodils, pineapples, and mochi ice cream skaters abound in Aldi's seasonal 'I Like It Like That' plug. It's little wonder the brand are in a party mood—sales are brisk as consumers seek value wherever they can, and this campaign's exuberant aesthetic promises at least some respite from the doom and gloom.
Product Category: Supermarkets
Territory: UK
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