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ACLU
'The Trans Script: Mason'
9 August 2022 30s
Flipping the Script
by Syd Briscoe

Despite being an extremely tiny percentage of the population, trans people are often used as a political football and reduced to stereotypes in order to push agendas which have nothing to do with them. This campaign from the ACLU attempts to change that, as it tells trans people's stories in a way which has nothing to do with their gender.

This 30" instalment is a good example, as it presents a man named Mason discussing the joy of becoming a father for the first time. The fact he happens to be trans doesn't come into it, reminding cis viewers that minority gender people are simply trying to go about their lives unbothered - just like them.

Lovely animation from Hornet enhances the emotional heft of the film, emphasising what a life-changing moment parenthood was for the central figure. This is important, well executed work which should help audiences develop a greater understanding of the people behind the propaganda.

Product Category: Charities

Territory: USA


  ACLU - 'The Trans Script: Mason'


ACLU
'The Trans Script: Mason'
9 August 2022 30s

Flipping the Script

Despite being an extremely tiny percentage of the population, trans people are often used as a political football and reduced to stereotypes in order to push agendas which have nothing to do with them. This campaign from the ACLU attempts to change that, as it tells trans people's stories in a way which has nothing to do with their gender.

This 30" instalment is a good example, as it presents a man named Mason discussing the joy of becoming a father for the first time. The fact he happens to be trans doesn't come into it, reminding cis viewers that minority gender people are simply trying to go about their lives unbothered - just like them.

Lovely animation from Hornet enhances the emotional heft of the film, emphasising what a life-changing moment parenthood was for the central figure. This is important, well executed work which should help audiences develop a greater understanding of the people behind the propaganda.

Product Category: Charities

Territory: USA



ACLU 9 August 2022
'The Trans Script: Mason' 30s

Flipping the Script

by Syd Briscoe

Despite being an extremely tiny percentage of the population, trans people are often used as a political football and reduced to stereotypes in order to push agendas which have nothing to do with them. This campaign from the ACLU attempts to change that, as it tells trans people's stories in a way which has nothing to do with their gender.

This 30" instalment is a good example, as it presents a man named Mason discussing the joy of becoming a father for the first time. The fact he happens to be trans doesn't come into it, reminding cis viewers that minority gender people are simply trying to go about their lives unbothered - just like them.

Lovely animation from Hornet enhances the emotional heft of the film, emphasising what a life-changing moment parenthood was for the central figure. This is important, well executed work which should help audiences develop a greater understanding of the people behind the propaganda.

Product Category: Charities

Territory: USA