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| Asking for Answers | |
| by Syd Briscoe | |
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Curiosity is the word of the day in this interesting commercial for media corporation ABP Group. The film sees a young boy become intrigued by a word in a newspaper, and undertake a quest to discover its true meaning. The action unspools nicely as he begins his trek, finding an unusual series of adults to ask for answers. But whether they're people gathering honey in a forest or a university professor, they don't have any idea of where his "Korea city" destination might be located. It's a fun combination of childish imagination, misunderstanding, and the way a simple idea can spin out into many different interpretations. Despite an intrusive soundtrack, this is intriguing stuff which gives viewers a sweet emotional pay-off at the end.
Product Category: News Agencies
Territory: India
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