ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Dat’s My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level.

The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status. It's all captured with a nostalgic grade, perhaps wistful for a time before fame brought criticism and legal scrutiny into play.

The film evolves into a visual collage before ending with a wedding sequence, in which Rocky and Rhianna wear matching gold tooth grills which read 'Marry me?' and 'I do' respectively. Fashion forward and visually busy, this is a romantic take on classic tropes and should appeal to fans who miss the 'good old days' of rap.

Product Category: Promos

Territory: UK

by Syd Briscoe

ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Dat’s My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level.

The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status. It's all captured with a nostalgic grade, perhaps wistful for a time before fame brought criticism and legal scrutiny into play.

The film evolves into a visual collage before ending with a wedding sequence, in which Rocky and Rhianna wear matching gold tooth grills which read 'Marry me?' and 'I do' respectively. Fashion forward and visually busy, this is a romantic take on classic tropes and should appeal to fans who miss the 'good old days' of rap.

Product Category: Promos

Territory: UK