CommercialsPop PromosShort Films    UKInternational
A$AP Rocky
'DMB'
9 May 2022 4 mins 53s

ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Dat’s My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level.

The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status. It's all captured with a nostalgic grade, perhaps wistful for a time before fame brought criticism and legal scrutiny into play.

The film evolves into a visual collage before ending with a wedding sequence, in which Rocky and Rhianna wear matching gold tooth grills which read 'Marry me?' and 'I do' respectively. Fashion forward and visually busy, this is a romantic take on classic tropes and should appeal to fans who miss the 'good old days' of rap.

Product Category: Promos

Territory: UK


Director: ASAP Rocky
Director: Awge

  A$AP Rocky - 'DMB'


A$AP Rocky
'DMB'
9 May 2022 4 mins 53s

ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Dat’s My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level.

The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status. It's all captured with a nostalgic grade, perhaps wistful for a time before fame brought criticism and legal scrutiny into play.

The film evolves into a visual collage before ending with a wedding sequence, in which Rocky and Rhianna wear matching gold tooth grills which read 'Marry me?' and 'I do' respectively. Fashion forward and visually busy, this is a romantic take on classic tropes and should appeal to fans who miss the 'good old days' of rap.

Product Category: Promos

Territory: UK


Director: ASAP Rocky
Director: Awge

A$AP Rocky 9 May 2022
'DMB' 4 mins 53s

by Syd Briscoe

ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Dat’s My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level.

The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status. It's all captured with a nostalgic grade, perhaps wistful for a time before fame brought criticism and legal scrutiny into play.

The film evolves into a visual collage before ending with a wedding sequence, in which Rocky and Rhianna wear matching gold tooth grills which read 'Marry me?' and 'I do' respectively. Fashion forward and visually busy, this is a romantic take on classic tropes and should appeal to fans who miss the 'good old days' of rap.

Product Category: Promos

Territory: UK


Director: ASAP Rocky
Director: Awge