CommercialsPop PromosShort Films    UKInternational
Niantic
'Meet You Out There'
24 November 2021 2 mins 07s
This is the way.
by Andrew MacGregor

Augmented reality (AR) firm Niantic declare the outdoors open again in this well-staged adventure ad. Perhaps best known for public nuisance app Pokémon GO, the brand now draw attention to other games and tools in their wheelhouse.

Scored by The Mae Shi's 'Lamb and the Lion', the film tracks five smartphone users ready to leave home for as long as their legs-slash-battery life will allow them. Whatever the weather or the terrain, the world—or a gamified version of it—awaits.

Directors Julien & Quentin have fun with the concept, peppering loading bars, objective markers, and Autobot logos throughout the two-minute yomp. Now if players could avoid walking into DAVID whenever a bloody Snorlax or Klefki appears on their screen, he'll be most appreciative.

Music: Lamb and the Lion - The Mae Shi

Product Category: Electronic Gaming

Territory: UK



Pulse Films
Director: Julien & Quentin
Producer: Neil Andrews
EP: Davud Karbassioun
EP: James Sorton
DOP: Daniel Fernández Abelló
Prod Design: Rodrigo Fernandez Siffredi

Twentyfour-Seven

The Assembly Rooms
Editor: Gaia Borretti
Producer: Daniel Breheny
Colourist: Matthieu Toullet
Producer: Kayleigh Dugdale

Virtiual Sound

  Niantic - 'Meet You Out There'


Niantic
'Meet You Out There'
24 November 2021 2 mins 07s

This is the way.

Augmented reality (AR) firm Niantic declare the outdoors open again in this well-staged adventure ad. Perhaps best known for public nuisance app Pokémon GO, the brand now draw attention to other games and tools in their wheelhouse.

Scored by The Mae Shi's 'Lamb and the Lion', the film tracks five smartphone users ready to leave home for as long as their legs-slash-battery life will allow them. Whatever the weather or the terrain, the world—or a gamified version of it—awaits.

Directors Julien & Quentin have fun with the concept, peppering loading bars, objective markers, and Autobot logos throughout the two-minute yomp. Now if players could avoid walking into DAVID whenever a bloody Snorlax or Klefki appears on their screen, he'll be most appreciative.

Music: Lamb and the Lion - The Mae Shi

Product Category: Electronic Gaming

Territory: UK



Pulse Films
Director: Julien & Quentin
Producer: Neil Andrews
EP: Davud Karbassioun
EP: James Sorton
DOP: Daniel Fernández Abelló
Prod Design: Rodrigo Fernandez Siffredi

Twentyfour-Seven

The Assembly Rooms
Editor: Gaia Borretti
Producer: Daniel Breheny
Colourist: Matthieu Toullet
Producer: Kayleigh Dugdale

Virtiual Sound

Niantic 24 November 2021
'Meet You Out There' 2 mins 07s

This is the way.

by Andrew MacGregor

Augmented reality (AR) firm Niantic declare the outdoors open again in this well-staged adventure ad. Perhaps best known for public nuisance app Pokémon GO, the brand now draw attention to other games and tools in their wheelhouse.

Scored by The Mae Shi's 'Lamb and the Lion', the film tracks five smartphone users ready to leave home for as long as their legs-slash-battery life will allow them. Whatever the weather or the terrain, the world—or a gamified version of it—awaits.

Directors Julien & Quentin have fun with the concept, peppering loading bars, objective markers, and Autobot logos throughout the two-minute yomp. Now if players could avoid walking into DAVID whenever a bloody Snorlax or Klefki appears on their screen, he'll be most appreciative.

Music: Lamb and the Lion - The Mae Shi

Product Category: Electronic Gaming

Territory: UK



Pulse Films
Director: Julien & Quentin
Producer: Neil Andrews
EP: Davud Karbassioun
EP: James Sorton
DOP: Daniel Fernández Abelló
Prod Design: Rodrigo Fernandez Siffredi

Twentyfour-Seven

The Assembly Rooms
Editor: Gaia Borretti
Producer: Daniel Breheny
Colourist: Matthieu Toullet
Producer: Kayleigh Dugdale

Virtiual Sound