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New Balance
'Impatience is a Virtue'
2 June 2021 60s
Tired of hanging around.
by Andrew MacGregor

Those who root for the hare instead of the tortoise will appreciate this 90" commercial for New Balance. "Impatience is a virtue," claims Jaden Smith - a man known for making bold statements. Yet when seventeen-year-old professional tennis player Coco Gauff arrives on-screen, the gambit makes sense.

She encapsulates the brand's restless outlook well, as she prepares to serve while the court is still being constructed around her - not that Gauff's co-stars are slowpokes in comparison. Zippy, fresh-faced work from the sportswear giant.

Music: Wrestling with Elephants - Safari Youth

Product Category: Sportswear

Territory: UK



production
Familia
Director: Sasha Nathwani (Caviar)
EP: Toby Walsham
DOP: Joe Cook
Prod Design: Maria Labuschagne
editing
tenthree
Editor: Stephen Dunne
vfx
Absolute Post
color
Company3
Colourist: Joseph Bicknell
sound
Machine Sound
Sound: Alex Bingham

  New Balance - 'Impatience is a Virtue'


New Balance
'Impatience is a Virtue'
2 June 2021 60s

Tired of hanging around.

Those who root for the hare instead of the tortoise will appreciate this 90" commercial for New Balance. "Impatience is a virtue," claims Jaden Smith - a man known for making bold statements. Yet when seventeen-year-old professional tennis player Coco Gauff arrives on-screen, the gambit makes sense.

She encapsulates the brand's restless outlook well, as she prepares to serve while the court is still being constructed around her - not that Gauff's co-stars are slowpokes in comparison. Zippy, fresh-faced work from the sportswear giant.

Music: Wrestling with Elephants - Safari Youth

Product Category: Sportswear

Territory: UK



production
Familia
Director: Sasha Nathwani (Caviar)
EP: Toby Walsham
DOP: Joe Cook
Prod Design: Maria Labuschagne
editing
tenthree
Editor: Stephen Dunne
vfx
Absolute Post
color
Company3
Colourist: Joseph Bicknell
sound
Machine Sound
Sound: Alex Bingham

New Balance 2 June 2021
'Impatience is a Virtue' 60s

Tired of hanging around.

by Andrew MacGregor

Those who root for the hare instead of the tortoise will appreciate this 90" commercial for New Balance. "Impatience is a virtue," claims Jaden Smith - a man known for making bold statements. Yet when seventeen-year-old professional tennis player Coco Gauff arrives on-screen, the gambit makes sense.

She encapsulates the brand's restless outlook well, as she prepares to serve while the court is still being constructed around her - not that Gauff's co-stars are slowpokes in comparison. Zippy, fresh-faced work from the sportswear giant.

Music: Wrestling with Elephants - Safari Youth

Product Category: Sportswear

Territory: UK



production
Familia
Director: Sasha Nathwani (Caviar)
EP: Toby Walsham
DOP: Joe Cook
Prod Design: Maria Labuschagne
editing
tenthree
Editor: Stephen Dunne
vfx
Absolute Post
color
Company3
Colourist: Joseph Bicknell
sound
Machine Sound
Sound: Alex Bingham