CommercialsPop PromosShort Films    UKInternational
Dove
'Crown'
27 February 2019 2 mins 54s
Reign dance.
by Andrew MacGregor

Hannah Lux Davies directs this three-minute Dove commercial with a difference. What begins as a typical direct-to-camera confessional soon morphs into an effervescent music promo featuring a teenage cast and former Destiny's Child singer Kelly Rowland.

What unfolds is a catchy riposte to hair haters worldwide as Rowland and co. take ownership of their respective barnets. Be they curls, braids, or pixie cuts, the brand insist every shade and style of hair deserves respect rather than abuse.

This mantra is assuredly conveyed by Rowland, who sings that while "people gon' talk, always got opinions", she "ain't gotta hear ‘em". Let's hope it reaches the ears of those too scared to wear their favourite do.

Music: Crown - Kelly Rowland

Product Category: Soaps & Washes

Territory: USA



London Alley
Director: Hannah Lux Davis
Producer: Rory Halsall
EP: Luga Podesta
EP: Andrew Doll
EP: Brandon Bonfiglio
DOP: Jordan Oram
Prod Design: Jay Pooley
OB Management
Editor: Joe Shahood

  Dove - 'Crown'


Dove
'Crown'
27 February 2019 2 mins 54s

Reign dance.

Hannah Lux Davies directs this three-minute Dove commercial with a difference. What begins as a typical direct-to-camera confessional soon morphs into an effervescent music promo featuring a teenage cast and former Destiny's Child singer Kelly Rowland.

What unfolds is a catchy riposte to hair haters worldwide as Rowland and co. take ownership of their respective barnets. Be they curls, braids, or pixie cuts, the brand insist every shade and style of hair deserves respect rather than abuse.

This mantra is assuredly conveyed by Rowland, who sings that while "people gon' talk, always got opinions", she "ain't gotta hear ‘em". Let's hope it reaches the ears of those too scared to wear their favourite do.

Music: Crown - Kelly Rowland

Product Category: Soaps & Washes

Territory: USA



London Alley
Director: Hannah Lux Davis
Producer: Rory Halsall
EP: Luga Podesta
EP: Andrew Doll
EP: Brandon Bonfiglio
DOP: Jordan Oram
Prod Design: Jay Pooley
OB Management
Editor: Joe Shahood

Dove 27 February 2019
'Crown' 2 mins 54s

Reign dance.

by Andrew MacGregor

Hannah Lux Davies directs this three-minute Dove commercial with a difference. What begins as a typical direct-to-camera confessional soon morphs into an effervescent music promo featuring a teenage cast and former Destiny's Child singer Kelly Rowland.

What unfolds is a catchy riposte to hair haters worldwide as Rowland and co. take ownership of their respective barnets. Be they curls, braids, or pixie cuts, the brand insist every shade and style of hair deserves respect rather than abuse.

This mantra is assuredly conveyed by Rowland, who sings that while "people gon' talk, always got opinions", she "ain't gotta hear ‘em". Let's hope it reaches the ears of those too scared to wear their favourite do.

Music: Crown - Kelly Rowland

Product Category: Soaps & Washes

Territory: USA



London Alley
Director: Hannah Lux Davis
Producer: Rory Halsall
EP: Luga Podesta
EP: Andrew Doll
EP: Brandon Bonfiglio
DOP: Jordan Oram
Prod Design: Jay Pooley
OB Management
Editor: Joe Shahood