Time is of the essence.

There's more than a hint of Guy Ritchie's Sherlock Holmes to this trail promoting the BBC's Netball World Cup coverage. Evoking Robert Downey Jr's blow-by-blow defeat of a bareknuckle boxer, the ad zips between various players as they calculate the necessary steps to victory... all within three seconds of catching and releasing the ball.

The conceit is deftly realised by director Ali Kurr, who makes strong use of light and shadow to show how each player is both isolated and crowded at the same time. Given its slot between the end of Wimbledon and the start of the football season, netball's showpiece event may get its moment in the spotlight, too.

Product Category: TV Stations

Territory: UK

Time is of the essence.

by Andrew MacGregor

There's more than a hint of Guy Ritchie's Sherlock Holmes to this trail promoting the BBC's Netball World Cup coverage. Evoking Robert Downey Jr's blow-by-blow defeat of a bareknuckle boxer, the ad zips between various players as they calculate the necessary steps to victory... all within three seconds of catching and releasing the ball.

The conceit is deftly realised by director Ali Kurr, who makes strong use of light and shadow to show how each player is both isolated and crowded at the same time. Given its slot between the end of Wimbledon and the start of the football season, netball's showpiece event may get its moment in the spotlight, too.

Product Category: TV Stations

Territory: UK