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Azimo
'Migrants'
5 December 2019 45s
Global Bootstraps
by Syd Briscoe

Money transfer business Azimo go against the grain of current anti-immigrant rhetoric to remind viewers of the arduous journey many indviduals take to provide for their families back home. No matter where your money is going, the brand say, you deserve to get the most from every hard-earned penny.

Sure enough, agency 2050 London and director Nick Rutter's film highlights nurses, cleaners, taxi drivers who are far from home - yet accompanied by a voiceover which praises their work ethic and commitment to searching for a better life. Canny use of light and shadow only emphasises their ability to glean positives from tough situations.

Product Category: Financial Services

Territory: Europe



My Accomplice
Director: Nick Rutter
The Quarry
Editor: Gary Forrester (tenthree)
Electric Theatre Collective
Colourist: Luke Morrison

  Azimo - 'Migrants'


Azimo
'Migrants'
5 December 2019 45s

Global Bootstraps

Money transfer business Azimo go against the grain of current anti-immigrant rhetoric to remind viewers of the arduous journey many indviduals take to provide for their families back home. No matter where your money is going, the brand say, you deserve to get the most from every hard-earned penny.

Sure enough, agency 2050 London and director Nick Rutter's film highlights nurses, cleaners, taxi drivers who are far from home - yet accompanied by a voiceover which praises their work ethic and commitment to searching for a better life. Canny use of light and shadow only emphasises their ability to glean positives from tough situations.

Product Category: Financial Services

Territory: Europe



My Accomplice
Director: Nick Rutter
The Quarry
Editor: Gary Forrester (tenthree)
Electric Theatre Collective
Colourist: Luke Morrison

Azimo 5 December 2019
'Migrants' 45s

Global Bootstraps

by Syd Briscoe

Money transfer business Azimo go against the grain of current anti-immigrant rhetoric to remind viewers of the arduous journey many indviduals take to provide for their families back home. No matter where your money is going, the brand say, you deserve to get the most from every hard-earned penny.

Sure enough, agency 2050 London and director Nick Rutter's film highlights nurses, cleaners, taxi drivers who are far from home - yet accompanied by a voiceover which praises their work ethic and commitment to searching for a better life. Canny use of light and shadow only emphasises their ability to glean positives from tough situations.

Product Category: Financial Services

Territory: Europe



My Accomplice
Director: Nick Rutter
The Quarry
Editor: Gary Forrester (tenthree)
Electric Theatre Collective
Colourist: Luke Morrison