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| Global Bootstraps | |
| by Syd Briscoe | |
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Money transfer business Azimo go against the grain of current anti-immigrant rhetoric to remind viewers of the arduous journey many indviduals take to provide for their families back home. No matter where your money is going, the brand say, you deserve to get the most from every hard-earned penny. Sure enough, agency 2050 London and director Nick Rutter's film highlights nurses, cleaners, taxi drivers who are far from home - yet accompanied by a voiceover which praises their work ethic and commitment to searching for a better life. Canny use of light and shadow only emphasises their ability to glean positives from tough situations.
Product Category: Financial Services
Territory: Europe
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