by Andrew MacGregor |
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Nike tap singer-songwriter Jorja Smith to front their ‘The Force is Female' campaign, which aims to nurture London's next wave of movers and shakers. Director Savannah Setten's accompanying film is shot through a grainy, VHS-style filter, which lends both texture and a guerrilla mentality to proceedings.
Music: Where Did I Go - Jorja Smith
Product Category: Sportswear
Territory: UK
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