CommercialsPop PromosShort Films    UKInternational
Nike
'The Force is Female'
12 December 2018 90s

Nike tap singer-songwriter Jorja Smith to front their ‘The Force is Female' campaign, which aims to nurture London's next wave of movers and shakers. Director Savannah Setten's accompanying film is shot through a grainy, VHS-style filter, which lends both texture and a guerrilla mentality to proceedings.

Music: Where Did I Go - Jorja Smith

Product Category: Sportswear

Territory: UK



Pulse Films
Director: Savannah Setten
The Futz Butler

  Nike - 'The Force is Female'


Nike
'The Force is Female'
12 December 2018 90s

Nike tap singer-songwriter Jorja Smith to front their ‘The Force is Female' campaign, which aims to nurture London's next wave of movers and shakers. Director Savannah Setten's accompanying film is shot through a grainy, VHS-style filter, which lends both texture and a guerrilla mentality to proceedings.

Music: Where Did I Go - Jorja Smith

Product Category: Sportswear

Territory: UK



Pulse Films
Director: Savannah Setten
The Futz Butler

Nike 12 December 2018
'The Force is Female' 90s

by Andrew MacGregor

Nike tap singer-songwriter Jorja Smith to front their ‘The Force is Female' campaign, which aims to nurture London's next wave of movers and shakers. Director Savannah Setten's accompanying film is shot through a grainy, VHS-style filter, which lends both texture and a guerrilla mentality to proceedings.

Music: Where Did I Go - Jorja Smith

Product Category: Sportswear

Territory: UK



Pulse Films
Director: Savannah Setten
The Futz Butler