by Alice May |
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If you've ever felt as if your car's moving backwards when another beside you suddenly pulls ahead, you're not alone. In fact, James Blake has written a track about it. It's an odd track... throughout, we're waiting for it to move up a gear or go out on a spectacular note, but it doesn't ever do that and the promo adopts exactly the right approach by matching its energy. The helium-infused vocals skitter around urgently without accelerating the beat; the woozy distortion suggests a driver about to lose control but who - disappointingly - refuses to take his hands off the wheel. The Sweet Shop's Alexander Brown has really provided the perfect accompaniment. Headlong, hypnotic and disorientating, it's footage of motorway journeys: picking up the flickers and dazzles and reflections and trails that hurtle towards us and flee past in our peripheral vision. But these are delivered in such vivid, impressionistic ways that it takes us beyond their origin; marrying them to the music to create something truly synaesthetic and utterly captivating.
Product Category: Promos
Territory: UK
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