CommercialsPop PromosShort Films    UKInternational
Hyundai i30
'Petrolheads'
14 May 2018 60s

Hyundai's latest communication features a cast of literal petrolheads. Like the motoring equivalent of Daft Punk, a group of racetrack goers have their noggins replaced by car engines - and they only have ‘eyes' for the marque's latest hatchback. It's a neat visual device, though the café-set finale feels tacked on.

Product Category: Cars

Territory: UK



Chief TV
Director: Nate Camponi
DOP: James Watson (Vision)

  Hyundai i30 - 'Petrolheads'


Hyundai i30
'Petrolheads'
14 May 2018 60s

Hyundai's latest communication features a cast of literal petrolheads. Like the motoring equivalent of Daft Punk, a group of racetrack goers have their noggins replaced by car engines - and they only have ‘eyes' for the marque's latest hatchback. It's a neat visual device, though the café-set finale feels tacked on.

Product Category: Cars

Territory: UK



Chief TV
Director: Nate Camponi
DOP: James Watson (Vision)

Hyundai i30 14 May 2018
'Petrolheads' 60s

by Andrew MacGregor

Hyundai's latest communication features a cast of literal petrolheads. Like the motoring equivalent of Daft Punk, a group of racetrack goers have their noggins replaced by car engines - and they only have ‘eyes' for the marque's latest hatchback. It's a neat visual device, though the café-set finale feels tacked on.

Product Category: Cars

Territory: UK



Chief TV
Director: Nate Camponi
DOP: James Watson (Vision)