CommercialsPop PromosShort Films    UKInternational
Adidas
'Gabriel Jesus'
20 June 2018 90s
Mural, mural on the wall.
by Andrew MacGregor

While Brazil's main man Neymar is no longer tasked with solving world hunger, Adidas instead tap his international teammate Gabriel Jesus for this engaging profile. While the Manchester City youngster recalls his impoverished yet colourful upbringing, viewers are given a street-level tour of São Paulo's Jardim Peri favela - now home to one of the city's standout artworks.

The brand's ‘Here to Create' campaign has already produced flashy results in recent times, but this piece opts for a more grounded tone. Despite the favela's oppressive atmosphere, Jesus believes it only encourages self-expression - be it with a football or with a roller and paint. A World Cup victory should guarantee him another mural, too.

Product Category: Sportswear

Territory: UK



Iris London
CD: Rachid Ahouiyek
Creative: Matt Wood
Creative: Tom Loveless
Managing Partner: Henry Scotland
Group Acc Dir: Ben Buchanan
Producer: Michael Hanney
Grand Central
Sound: Gary Turnbull
Sound: Munzie Thind

  Adidas - 'Gabriel Jesus'


Adidas
'Gabriel Jesus'
20 June 2018 90s

Mural, mural on the wall.

While Brazil's main man Neymar is no longer tasked with solving world hunger, Adidas instead tap his international teammate Gabriel Jesus for this engaging profile. While the Manchester City youngster recalls his impoverished yet colourful upbringing, viewers are given a street-level tour of São Paulo's Jardim Peri favela - now home to one of the city's standout artworks.

The brand's ‘Here to Create' campaign has already produced flashy results in recent times, but this piece opts for a more grounded tone. Despite the favela's oppressive atmosphere, Jesus believes it only encourages self-expression - be it with a football or with a roller and paint. A World Cup victory should guarantee him another mural, too.

Product Category: Sportswear

Territory: UK



Iris London
CD: Rachid Ahouiyek
Creative: Matt Wood
Creative: Tom Loveless
Managing Partner: Henry Scotland
Group Acc Dir: Ben Buchanan
Producer: Michael Hanney
Grand Central
Sound: Gary Turnbull
Sound: Munzie Thind

Adidas 20 June 2018
'Gabriel Jesus' 90s

Mural, mural on the wall.

by Andrew MacGregor

While Brazil's main man Neymar is no longer tasked with solving world hunger, Adidas instead tap his international teammate Gabriel Jesus for this engaging profile. While the Manchester City youngster recalls his impoverished yet colourful upbringing, viewers are given a street-level tour of São Paulo's Jardim Peri favela - now home to one of the city's standout artworks.

The brand's ‘Here to Create' campaign has already produced flashy results in recent times, but this piece opts for a more grounded tone. Despite the favela's oppressive atmosphere, Jesus believes it only encourages self-expression - be it with a football or with a roller and paint. A World Cup victory should guarantee him another mural, too.

Product Category: Sportswear

Territory: UK



Iris London
CD: Rachid Ahouiyek
Creative: Matt Wood
Creative: Tom Loveless
Managing Partner: Henry Scotland
Group Acc Dir: Ben Buchanan
Producer: Michael Hanney
Grand Central
Sound: Gary Turnbull
Sound: Munzie Thind