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Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish. A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute. Simply looking for somewhere to belong, the little green guy wanders the streets until he comes across a Smyths store... and manages to save Christmas via his, uh, unique properties. A successful rhyming script is hard to pull off, and this one smartly embraces the surreal... though a touch more work might have ensured it scanned from start to finish. The script's ending is particularly satisfying, delivering the punchline we've been anticipating from the get go. Snot, the sticky rascal, is set to appear in a range of plush toys and books for the brand - the profits of which go to Great Ormond Street Hospital and the Temple Street Foundation. This is lovingly crafted work from McCann Manchester, and the fact it's for a good cause is a nice bonus. Imaginative, thoroughly enjoyable stuff.
Product Category: Toy Retailers
Territory: UK
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