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Smyths
'Snot'
13 October 2017 60s
Pick a Winner
by Syd Briscoe

Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish.

A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute. Simply looking for somewhere to belong, the little green guy wanders the streets until he comes across a Smyths store... and manages to save Christmas via his, uh, unique properties.

A successful rhyming script is hard to pull off, and this one smartly embraces the surreal... though a touch more work might have ensured it scanned from start to finish. The script's ending is particularly satisfying, delivering the punchline we've been anticipating from the get go.

Snot, the sticky rascal, is set to appear in a range of plush toys and books for the brand - the profits of which go to Great Ormond Street Hospital and the Temple Street Foundation. This is lovingly crafted work from McCann Manchester, and the fact it's for a good cause is a nice bonus. Imaginative, thoroughly enjoyable stuff.

Product Category: Toy Retailers

Territory: UK



McCann Manchester
ECD: Dave Price
CD: Neil Lancaster
Creative: Adam Richardson
Creative: Becci Nadin
Managing Partner: Richard Aldiss
Snr Acc Handler: Kim Cleaver
Snr Producer: Melissa Bennett
DOP: Jim Jolliffe (Vision)
Prod Design: Andy Kelly
The Quarry
Editor: Scot Crane
Producer: Tor Adams
Wave
Sound: Parv Thind
Composer: Anthony Genn
Composer: Martin Slattery

  Smyths - 'Snot'


Smyths
'Snot'
13 October 2017 60s

Pick a Winner

Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish.

A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute. Simply looking for somewhere to belong, the little green guy wanders the streets until he comes across a Smyths store... and manages to save Christmas via his, uh, unique properties.

A successful rhyming script is hard to pull off, and this one smartly embraces the surreal... though a touch more work might have ensured it scanned from start to finish. The script's ending is particularly satisfying, delivering the punchline we've been anticipating from the get go.

Snot, the sticky rascal, is set to appear in a range of plush toys and books for the brand - the profits of which go to Great Ormond Street Hospital and the Temple Street Foundation. This is lovingly crafted work from McCann Manchester, and the fact it's for a good cause is a nice bonus. Imaginative, thoroughly enjoyable stuff.

Product Category: Toy Retailers

Territory: UK



McCann Manchester
ECD: Dave Price
CD: Neil Lancaster
Creative: Adam Richardson
Creative: Becci Nadin
Managing Partner: Richard Aldiss
Snr Acc Handler: Kim Cleaver
Snr Producer: Melissa Bennett
DOP: Jim Jolliffe (Vision)
Prod Design: Andy Kelly
The Quarry
Editor: Scot Crane
Producer: Tor Adams
Wave
Sound: Parv Thind
Composer: Anthony Genn
Composer: Martin Slattery

Smyths 13 October 2017
'Snot' 60s

Pick a Winner

by Syd Briscoe

Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish.

A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute. Simply looking for somewhere to belong, the little green guy wanders the streets until he comes across a Smyths store... and manages to save Christmas via his, uh, unique properties.

A successful rhyming script is hard to pull off, and this one smartly embraces the surreal... though a touch more work might have ensured it scanned from start to finish. The script's ending is particularly satisfying, delivering the punchline we've been anticipating from the get go.

Snot, the sticky rascal, is set to appear in a range of plush toys and books for the brand - the profits of which go to Great Ormond Street Hospital and the Temple Street Foundation. This is lovingly crafted work from McCann Manchester, and the fact it's for a good cause is a nice bonus. Imaginative, thoroughly enjoyable stuff.

Product Category: Toy Retailers

Territory: UK



McCann Manchester
ECD: Dave Price
CD: Neil Lancaster
Creative: Adam Richardson
Creative: Becci Nadin
Managing Partner: Richard Aldiss
Snr Acc Handler: Kim Cleaver
Snr Producer: Melissa Bennett
DOP: Jim Jolliffe (Vision)
Prod Design: Andy Kelly
The Quarry
Editor: Scot Crane
Producer: Tor Adams
Wave
Sound: Parv Thind
Composer: Anthony Genn
Composer: Martin Slattery