|Totalitarian exercise regime.|
If you ever wondered what a running app in George Orwell's ‘Nineteen Eight-Four' would sound like, this short from RSA's Gray Hughes offers a compelling approximation. A runner is propelled by the clinical voice of Towards. Forget couch to 5K - this training programme has a more sinister agenda.
The script - delivered with controlled wrath by Carolyn Backhouse - splices sports science with Newspeak. "Left foot before right foot" becomes an unsettling refrain, while Towards's concept of well-being is questionable, at best.
What follows is a battle of wills between the runner and her ‘coach'. When technology makes a quantum leap from Walkman to smartphone, however, we realise what fired the starting pistol on this distance run. Darkly enthralling.
Product Category: Short Films