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Short Films
'Run Towards'
10 May 2017 5 mins 16s
Totalitarian exercise regime.
by Andrew MacGregor

If you ever wondered what a running app in George Orwell's ‘Nineteen Eight-Four' would sound like, this short from RSA's Gray Hughes offers a compelling approximation. A runner is propelled by the clinical voice of Towards. Forget couch to 5K - this training programme has a more sinister agenda.

The script - delivered with controlled wrath by Carolyn Backhouse - splices sports science with Newspeak. "Left foot before right foot" becomes an unsettling refrain, while Towards's concept of well-being is questionable, at best.

What follows is a battle of wills between the runner and her ‘coach'. When technology makes a quantum leap from Walkman to smartphone, however, we realise what fired the starting pistol on this distance run. Darkly enthralling.

Product Category: Short Films

Territory: UK



Director: Gray Hughes (Dark Energy)
DOP: Frank Madone
Editor: Catriona Richardson
Colourist: Sarina McCavana
Writer: Will Nicoll

  Short Films - 'Run Towards'


Short Films
'Run Towards'
10 May 2017 5 mins 16s

Totalitarian exercise regime.

If you ever wondered what a running app in George Orwell's ‘Nineteen Eight-Four' would sound like, this short from RSA's Gray Hughes offers a compelling approximation. A runner is propelled by the clinical voice of Towards. Forget couch to 5K - this training programme has a more sinister agenda.

The script - delivered with controlled wrath by Carolyn Backhouse - splices sports science with Newspeak. "Left foot before right foot" becomes an unsettling refrain, while Towards's concept of well-being is questionable, at best.

What follows is a battle of wills between the runner and her ‘coach'. When technology makes a quantum leap from Walkman to smartphone, however, we realise what fired the starting pistol on this distance run. Darkly enthralling.

Product Category: Short Films

Territory: UK



Director: Gray Hughes (Dark Energy)
DOP: Frank Madone
Editor: Catriona Richardson
Colourist: Sarina McCavana
Writer: Will Nicoll

Short Films 10 May 2017
'Run Towards' 5 mins 16s

Totalitarian exercise regime.

by Andrew MacGregor

If you ever wondered what a running app in George Orwell's ‘Nineteen Eight-Four' would sound like, this short from RSA's Gray Hughes offers a compelling approximation. A runner is propelled by the clinical voice of Towards. Forget couch to 5K - this training programme has a more sinister agenda.

The script - delivered with controlled wrath by Carolyn Backhouse - splices sports science with Newspeak. "Left foot before right foot" becomes an unsettling refrain, while Towards's concept of well-being is questionable, at best.

What follows is a battle of wills between the runner and her ‘coach'. When technology makes a quantum leap from Walkman to smartphone, however, we realise what fired the starting pistol on this distance run. Darkly enthralling.

Product Category: Short Films

Territory: UK



Director: Gray Hughes (Dark Energy)
DOP: Frank Madone
Editor: Catriona Richardson
Colourist: Sarina McCavana
Writer: Will Nicoll