CommercialsPop PromosShort Films    UKInternational
Volvo
'Life Paint'
30 March 2015 2 mins 30s
Seeing the light

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Product Category: Cars

Territory: UK


agency
Grey London
CD: Hollie Newton
Creative: Jonas Roth / Rasmus Smith Bech
Producer: Francesca Mair / Talia Shear
production
Caviar
Director: Andrew Telling
Producer: Adam Smith
EP: Louise Gagen
DOP: Jeremy Valender
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Finish
Colourist: Julien Biard
sound
Grand Central
Sound: Munzie Thind
Composer: Adam Halogen

  Volvo - 'Life Paint'


Volvo
'Life Paint'
30 March 2015 2 mins 30s

Seeing the light

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Product Category: Cars

Territory: UK


agency
Grey London
CD: Hollie Newton
Creative: Jonas Roth / Rasmus Smith Bech
Producer: Francesca Mair / Talia Shear
production
Caviar
Director: Andrew Telling
Producer: Adam Smith
EP: Louise Gagen
DOP: Jeremy Valender
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Finish
Colourist: Julien Biard
sound
Grand Central
Sound: Munzie Thind
Composer: Adam Halogen

Volvo 30 March 2015
'Life Paint' 2 mins 30s

Seeing the light

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Product Category: Cars

Territory: UK


agency
Grey London
CD: Hollie Newton
Creative: Jonas Roth / Rasmus Smith Bech
Producer: Francesca Mair / Talia Shear
production
Caviar
Director: Andrew Telling
Producer: Adam Smith
EP: Louise Gagen
DOP: Jeremy Valender
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Finish
Colourist: Julien Biard
sound
Grand Central
Sound: Munzie Thind
Composer: Adam Halogen