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This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights. It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90. It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.
Product Category: Cars
Territory: UK
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