Seeing the light

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Product Category: Cars

Territory: UK

Seeing the light

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Product Category: Cars

Territory: UK