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The most recent reviews and news stories added to the site. |
Safety first. TV Spot There are countless beautiful moments in this ad for Meta which depicts the myriad of ways in which a mother keeps her son safe. One that stands out is the way her son is mirroring her as she brushes her teeth... something we see when she pushes the mirrored door of a bathroom cabinet, and he's captured looking up at her in a search for her approval. It's such a sweetly observed moment. |
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17 April 2025 - 12:40 |
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In Short TV Spot Bol 'Spring Reset' 
Distracted by the sunshine, a woman using a power hose to clean her driveway doesn't notice that her aims off and that she's coating her partner in mud. Short Film Short Film 'Pixel' 
There is a coming together, as it were, in this wry depiction of modern dating by director/writer Erin Murray which both the dials and doesn't leave something to the imagination. TV Spot Kia 'Danny's Story' 
Another helping of feelgood documentary on behalf of Kia explores the ways in which sound can be used to enhance the lives of the blind or the partially sighted. TV Spot Ressence 'Type 7' 
Abstract elements coalesce to suggest the pathway to the design of Ressence's Type 7 watch in this visually diverting piece by Optical Arts. TV Spot Toyota 'Counselling' 
This ad's neat comic conceit, delivered with aplomb by director Peter Lydon, is that Toyota's servicing is so good that you might become addicted to it. Promo Grace VanderWaal 'Babydoll (ft. Aliyah's Interlude)' 
Not to be outdone in the unusual name stakes, Aliyah's Interlude (also known as Aliyah Bah) lends her talent to 'Babydoll', Grace VanderWaal's farewell to her child star era. TV Spot Batiste 'Sensitive Scalps' 
Those with sensitive scalps are handed a lifeline by Batiste, the purveyor of dry shampoos and leave-in dry conditioners who wants scalp discrimination to become a thing of the past. TV Spot Guinness 'Lovely Day' 
Paolo Nutini provides the soundtrack to a Guinness commercial with fifty states to visit and only ninety seconds to do it in, as the brand insists there are still lovely days to be had in America. TV Spot Clash of Clans 'The Showdown' 
This entertaining follow up to the first ad in this series has WWE star Rhea Ripley taunting her co-star Cody Rhodes, whom - as we discovered in the previous execution - is somewhat protective of his Clash of Clans community. TV Spot Kia 'Anne's Journey' 
This documentary-style film for Kia charts an innovation that enables Annie - who became blind in her mid-30s because of cone rod dystrophy - to 'see' her surroundings by interpreting the landscape through sound. TV Spot Monster Energy 'Kaido Race Party' 
British racing driver Lando Norris seems to be having a lot of fun as he messes around with cars and cameras in this ad for Monster Energy emanating out of Japan. TV Spot Airheads 'Speed Date/Cab Ride' 
A brace of short and sweet sour commercials directed by Ulf Johansson draws attention to Airheads Sour Bars, which go straight to the heads of a taxi driver and a speed dater. News Bite Framestore welcomes Daniel Blacker and Patrick Ledda. Animation Supervisor Daniel Blacker and VFX Supervisor Patrick Ledda are now part of Framestore's London leadership team. Fiona Walkinshaw, CEO of Film and Episodic, says: "Patrick and Daniel join us at a pivotal time, as we embark on film productions that are both creatively ambitious and technologically demanding. We know that they are more than up to the task and are really looking forward to seeing what they create." News Bite Chris Kiser means New Business at No.8. No.8 has hired Chris Kiser as its fresh Head of New Business. The Texan says: "The team and talent at No.8 are top-notch and I am thrilled to join at such an exciting time for the company. The combined 'Sound & Vision' offering backed by industry-leading artists and production sets us apart and I am excited to expand No.8's reach and introduce them to new partners on a global scale." News Bite Partners galore at Marshall Street Editors. Seasoned cutters Matt Pochettino, Patric Ryan, and Chris Walker are now partners at Marshall Street Editors. They'll now work with existing partners Tim Thornton-Allan and John Mayes to oversee leadership, as well as maintain high standards in project delivery and talent development. With such a wealth of experience at the helm, the company is excited for the future. |
 TV Spot You're only supposed to blow the bloody doors off.This fun trio of ads for Airwaves appears to be based on online user comments about the sensory impact of chewing the advertised product. In each vignette - filmed to make it look as though it's been caught by a CCTV inside a laboratory - the comments are rendered into a literal experience for the subject of an 'experiment'.
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 TV Spot Taking on AI.This is an interesting idea, depicted in an interesting way. Freelance provider Fiverr cannot ignore the threat posed by AI to their business model, and the obvious thing for them to do is to adapt to the risk by adopting the new technology in a wholesale fashion, but, they have clearly and correctly calculated that this would actually undermine their proposition.
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 TV Spot The long climb to greatness.This impressive film for Powerade from director Jackson Tisi captures the highs and lows of the journey towards greatness on the basketball court. Starting with a very young player, we bear witness to the extraordinary dedication required to make it to the top of the ladder. Along the way, setbacks – not least, a terrible injury – threaten to bring the journey to an end, but the prospect of climbing the ladder, the top of which represents the ultimate goal, keeps the young man on course.
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17 April 2025 - 12:09 | 17 April 2025 - 12:03 | 17 April 2025 - 11:52 |
 TV Spot Mud and tears.This charming commercial for Toyota has a dad using his off-road vehicle to entice his daughter to look away from the screen to enjoy what nature has to offer, albeit in a form that was actually created on a screen.
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Life in outer space. |
TV Spot |
This ad for On featuring Zendaya is absolutely nuts... in a good way. The film star looks like she's having the time of her life in a series of vignettes set in outer space. For legal reasons, DAVID feels absolutely sure that she is not portraying a Vulcan in these wacky adventures, but her character is certainly Vulcan adjacent. |
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17 April 2025 - 11:32 | 16 April 2025 - 09:09 |
 Promo LoveIt's all done with mirrors... and robots! This astounding promo for 'Love' – a new track by OK Go – is a one shot wonder achieved via an astonishing array of in camera trickery. The kaleidoscopic effect is mesmerising, and, surprisingly, all the more so for being able to see how everything was done. This is a promo and a BTS film all in one, as we see technicians step in and out of shot to ensure the seamless continuity.
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 New Signing Dan Tobin Smith adds strength to Art Practice.Director and photographer Dan Tobin Smith's addition to the roster of talent at Art Practice is, according to managing director Sam Chitty, a real moment for the production company, because of the skills he possesses and the commitment to his artistry which, she hopes, will further extend the inspiration he already provides to the company as a whole.
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 New Signing Katarína Gramatová wanders into The Den.Katarína Gramatová, who has just been added to the roster at The Den for representation in America, is an editor with an array of skills so manifest that it's easy to understand why her new US company describe themselves as "thrilled" to have her on board. Gramatová is fully immersed in the world of film, having recently directed her first feature film, as well building a fantastic body of work as an editor.
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16 April 2025 - 09:25 | 16 April 2025 - 09:00 | 16 April 2025 - 08:36 |
Relocation, relocation, relocation. |
TV Spot |
No one wants to sit in the shade with their bottle of Birra Moretti so when the church bells signal the news that the rustic village bar's outdoor seating will soon be shrouded in shadows there is only one thing to do. Relocate. The proposition is simple and, to some extent, clichéd, so the success of this ad is entirely dependent on the execution. Just as well then that agency Lucky Generals opted for Sam Pilling, a director with an eye for beauty. |
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 TV Spot Tee-off time.While Rory McIlroy was ripping it up at The Masters in Augusta at the weekend, DAVID spotted this unusual ad for Callaway in the ad breaks.
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15 April 2025 - 12:31 | 15 April 2025 - 12:31 |
 TV Spot Fast moving internet.This is a super fun way of grabbing the audience's attention to a core proposition of the advertised service from telecommunications company Tadaam... they are fast. So fast you might be caught off guard by the speed at which they move. You can't beat a good bit of comedy stuntwork, and director Nitram has completely nailed the effect.
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 TV Spot Setting free the bear.According to this Swedish commercial for Telia (and Apple), it's "not Telia" to release a killer bear on a film set when the actor has no way of protecting himself from the anticipated savagery. But it is Telia to be able to film said ursine menace in beautiful cinematic slow motion using one of the latest mobile phones from Apple.
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 TV Spot It's a knockout.This over-the-top commercial for Ring Magazine kills two birds with one mixed-media stone. Not only does it stoke anticipation for Chris Eubank Jr vs Conor Benn on 26 April, but it also promotes 'Fatal Fury: City of the Wolves', the twelfth entry in SNK's hallowed fighting game series. Confused? Not after you have a look at DAVID's conspiracy board.
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14 April 2025 - 11:18 | 13 April 2025 - 20:34 | 11 April 2025 - 16:36 |
 TV Spot Curtis-y call.In a gore-free commercial directed by Tom Sainsbury, Cliff Curtis (Travis Manawa in 'Fear the Walking Dead') claims One New Zealand is "the only mobile network on the planet to be endorsed by the Zombie Research Society". If the line between fact and fiction disappears under a pile of chewed-up corpses, customers want a resilient provider to make the end of civilization more tolerable.
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 TV Spot Oh, rats!As Birmingham struggles with a rat infestation of epic proportions, Xbox accidentally rubs salt in the wound with a commercial about human-sized rats. Protagonist Horatio (geddit?) is stuck in an all-too-familiar rut: wake up, work, eat, sleep, repeat. He's got a running wheel in his apartment, mind you, but it only just gets the rodent's heart pumping.
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 TV Spot An endurance event.This is a very clever way of illustrating the breadth of content available on Britbox, currently the poor cousin of streaming services. A woman who was sat in a make up chair is styled and costumed to fit in with each of several genres in a single continuous shot which was filmed over fourteen hours, but is shown in just ninety seconds.
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11 April 2025 - 16:16 | 11 April 2025 - 14:13 | 11 April 2025 - 08:52 |
 TV Spot Moving at the speed of light.French DJ and producer David Guetta mixes a track while a pair of Porsches tear around an entirely different kind of track in this spectacular film directed by car supremo Kitt Lynch-Robinson.
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Sound designer Ben Gulvin joins No.8 |
New Signing |
 Sound designer Ben Gulvin is the latest impressive signing for ambitious post house No.8, and his reunion with Sam Robson makes for a highly impressive sound team at the Soho outfit. Gulvin has a well-deserved reputation as one of the finest exponents of his craft, and, with two decades of experience under his belt, has the ability to nail every band brief. |
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11 April 2025 - 08:45 | 15 April 2025 - 09:53 |
 TV Spot Let the games begin.This ad for London Sport says balls to No Ball Games signs. "They've been hanging over London since the Seventies," we're told, with kids left to hang around as a result. The advertised charity believes change is long overdue, so it and directors Elliot Lee and Rory Peyton Jones (BRIGHTNIGHT) head to a council estate with a power drill and a red basketball hoop.
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 Promo Year of the SnakeDAVID and his friend had tickets to see Arcade Fire in 2022. Those tickets went unused, however, when frontman Win Butler was accused of sexual misconduct by multiple women a couple of weeks prior. There was now a vibe around one of our favourite bands of all time, and—to quote Dr Rick Dagless from 'Darkplace'— "some shit sticks no matter how hard you scrape".
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 New Signing WAAAW sign to Pulse Films.Director duo WAAAW (Jack Antoine Charlot and Sidney Van Wichelen) has the UK market in its sights with Pulse Films. Formed in 2023, WAAAW has work for Adidas, McDonald's, Swatch, Nike, and more under its belt, with Charlot and Van Wichelen determined to help brands stand out good and proper. So what can UK clients expect from the pair?
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10 April 2025 - 19:55 | 10 April 2025 - 18:32 | 10 April 2025 - 14:53 |
Still unfurling the rainbow. |
TV Spot |
Having pinned a rainbow flag to their mast with such conviction in their previous work, Virgin Atlantic were always one to watch in the face of the vicious backlash against diversity being led by Donald Trump's White House. Would the airline step away from its support for all things LGBQ, and most especially T? Not a chance. |
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 New Signing Merman swoops for Scott Weintrob.Scott Weintrob, director of 'Paradox Effect', 'Orlando Bloom: To the Edge', and Lewis Hamilton's recent ode to 'Ferris Bueller's Day Off', is now represented by Merman in the UK.
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14 April 2025 - 10:24 | 14 April 2025 - 10:24 |
 New Signing LA MAISON and JW Collective partner up.LA MAISON, the production service company founded in 2021 by Richard Ostiguy, is now part of JW Collective, whose founder Jane White says: "Canada is now increasingly offered as an option for US and UK production, for new locations, and like-for-like city shoots. Working with Richard and LA MAISON offers our clients a very safe and experienced pair of hands."
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 New Signing Duran Sodré Joins Eleanor in the USAs a former actor - a bad actor, no less, according to the man himself - director Duran Sodré knows a thing or two about coaxing great performances from actors, and it was this actor first approach together with his "lyrical visual language" that persuaded Eleanor's Sophie Gold to bring him to her roster in the US, and make him available to the American market.
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 TV Spot Cross his palm with silver.Simon Farnaby, who made his name in Horrible Histories and is now most famous for authoring the beloved Paddington 2, puts in a star turn as a fortune teller in this entertaining ad for the Skipton Building Society. The approach of other banks is in the spotlight, but get this... instead of creating a clichéd 'other' bank, agency Red Brick Road have used an analogy instead by representing other financial institutions poor practices in the person of a dodgy fortune teller.
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10 April 2025 - 10:54 | 10 April 2025 - 07:29 | 10 April 2025 - 06:59 |