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Shania Twain on the back of a unicorn, you say? Neon cacti? Wearing pink rhinestones and riding through a landscape ripped from the mind of a toddler who's taken LSD? Singing one of her big hits as reimagined by the music producer Zedd? Count us in! Twain is one of those music stars sufficiently self-aware to send herself up beautifully – not only does she do so with tremendous grace, but she manages to look absolutely fabulous doing it.

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When you've reviewed a promo or two, you learn to recognise those made with the track in mind and those that haven't. Although the latter group can, in their own way, be very good, there's no doubt that the strongest work belongs in the former category, and this is a classy example. Director Andrew Thomas Huang has got under the skin of Eartheater's musical intent and created a film that backs it to the hilt.

Short Film

Corporate executive Terry (Rodrigo Fernandez-Stoll) thinks he's got it all figured out. Someone's put a personal expense—a trip to the fair, no less—on the company credit card, and his money's on Sandra (Laura Ramoso). Why? Because of the, erm, tiger face paint and Little Miss County Fair T-shirt. The sooner she owns up, the sooner Two Boats Terry can bugger off for the long weekend.

New Signing

Jade Ang Jackman has always known how to stay busy. From her days as a gung-ho researcher at Vice Media to her current run of commercials and music videos, Jackman's got momentum for sure. She's also got the support of The Corner Shop, who've signed her after some recent collabs and plenty of craft chat.

New Signing

Egyptian director and photographer Hussein Mardini is now on the books at Partizan. Born in Cairo, Mardini moved to London to study economics at Queen Mary University (supply and demand, capital markets, international trade, and all that stuff). Between lectures and seminars, Mardini took photos—the kind that people pay for.

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Paul Smith x Barbour sends Paul and Baz on a quirky Highlands journey, arriving at the Braemar Gathering four months early as Baz pursues lost love.

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In 1997, Taylor Hanson and his brothers scored a huge hit with MMMbop, and they've been trading on it ever since. In this slick ad for King's Hawaiian, an office worker facing another unappealing Monday is perked up by one of the bakery's delicious snacks, handed to her by her childhood crush, who then plays an adapted bit from the song that brought him fame nearly three decades ago.

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The new 7 Up commercial has real 'Web of Fries' energy to it. In 2018, Josh Duhamel swore Taco Bell was up to no good. Now it's the turn of @lime_onymous, a group that claims 7 Up has favoured lemons for years and turned limes into second-class citrus fruit. They claim to have connected the dots... and what a pattern they have to show us.

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Betway must have been gutted when Erling Haaland cut his hair for the new season. The brand's new commercial features Haaland with his long blonde locks still intact—Manchester City teammate Matheus Nunes even asks his barber for the ol' top knot treatment. Way to spoil a good gag, Erling! There's more to the spot than Haaland's hair, of course. The clubhouse also has an on-site barber.

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Primark Form is the fast-fashion retailer's new sportswear range, which calls for a pretentious black-and-white commercial that does not reflect how real people exercise in any shape or, um, form. In the hands of agency VCCP and director Andreas Nilsson, however, that very same commercial becomes a delightful example of monochrome mockery. Its gravel-voiced narrator, wild motivational claims and concrete-punching hands make it look and sound like an activewear spot with no chill whatsoever.

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Dog toys and treats brand Bark has teamed up with canned water company Liquid Death in a bid to "keep dogs metal". No more mollycoddling, no more matching outfits, and no more buggy rides... not unless owners want a visit from Ram Chop, a mascot who's part squeaky toy and part Hells Angel. Drawn to defanged/infantilised dogs, he runs roughshod over pooch mums and pooch dads.

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Another helping from the excellent new campaign for Snickers which suggests that even AI can get hangry. In this execution, a taxi driver is rather taken with the tattoo of his passenger and asks his chatbot advisor whether or not he could pull off a scorpion tattoo. Not only does it reply in the affirmative, it suggests he should consider putting it on his face.

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Let's hope Brad Pitt is a dog person. Otherwise making this commercial for De'Longhi would have been a real trial. Come to think of it, Spike Jonze and the whole of his crew would need to be on board with the cuteness of the species. The association of the Hollywood actor and this brand is now so firmly established that even the commercial's sixteen dogs appear aware of it, maintaining a dialogue with him about his coffee-making skills.

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More is more in this pacy Revolut Business commercial, as the brand appeals to those who want "more miles, more markets, and more people" in the mix.

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Aimee Lou Wood and The Cure provide the soundscape for Alzheimer's Research UK's new spot, released to mark World Alzheimer's Month. Narrated by Wood and scored by 'In Between Days', the ad is a walk in the park, so to speak. As director Saman Aminzadeh flits between parkgoers bathed in late-afternoon sun, the colour orange becomes a character in its own right.

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The language around toilet paper has become a lot more direct in recent years and the cuddly animals that have stood in for comfort (in a pretty bizarre way when you think about it) have been relegated in favour of bold claims about how we can enrich our lives by using balsam-infused softness to ensure we are as clean and fresh as a daisy after our daily ablutions.