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Rachel Chinouriri says her new song is about "the precipice of a night out where you know you need to leave and have to make a decision." In fact, "it's a deeper decision because it's less about the night itself, but more about a reflection of a deeper internal conflict with your self value that you haven't looked at yet."

New Signing

Juliet Klottrup and CANADA have grown so close over the last two years, the company's UK branch thought it best to sign the University of Brighton graduate as both director and photographer. The move follows the release of 'Sisters With Me' for Tom Misch in February—a music video that does both Yorkshire and Cumbria proud.

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If KFC wants UK viewers to believe in chicken, then Australians are encouraged to go full chicken. What does that mean exactly? Well, for one dashing KFC employee, at least, it means getting to work early, putting on a pair of ice skates, then dancing with a giant drumstick to Rick Astley's 'Never Gonna Give You Up'. Naturally.

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This ad for Karen Betts is subversive from start to finish, never more so than when the protagonist unleashes a disguised f-bomb towards the end. Director Chloe Victoria Hughes gives the film a surreal quality which seems likely to appeal to a target audience raised on a diet of short form video, with its tendency towards instant gratification

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As is often the way with Irish road safety films, this PSA contains a shocking reconstruction of a nasty collision with some great stunt work captured by director Chris Balmond. The language of satire is then used to set up the idea that the man who has caused the incident can have a second opportunity... an opportunity to rerun events with more diligence.

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Take That are reunited with their old mucker Vaughan Arnell for this part-animated promo supporting the release of their latest single, 'Sweet July'.

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DAVID's never witnessed a break-up in public, but adland likes to serve one up every so often. The latest comes courtesy of Raylo, a subscription-based service that lets people lease electronic goods like smartphones, laptops, games consoles, and the like. Technology, after all, can make people restless after a while.

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If Olivia Colman tells you to "get busy living", chances are you'll do it. She comes across as the kind person you would hate to let down (spoiler alert for 'Paddington in Peru'—she will point a gun at your face, if necessary). Online bank Monzo, whose new campaign she voices, hopes it doesn't come to that, of course.

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Actimove’s new campaign is all about the pain barrier and those who push through it. Injured athletes often describe themselves as being in a dark place, and that’s precisely where the protagonist of agency Publicis and director Quentin Deronzier finds herself. To make her bike ride in the black void even bleaker, the floor turns into thick tar crossed with a symbiote from 'Spider-Man'.

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The 2026 World Cup delivered a bevy of "game's gone" moments, from the half-time show nobody asked for to commentators talking about NBA/NFL-style quarters. In Sky Bet's 2026-27 season curtain raiser, however, it's yet another interminable VAR check that gets Roy Keane's goat. Micah Richards, the yin to Keane's yang, thinks the Irishman needs some perspective.

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When former NFL star JJ Watt and his wife Kealia, an ex-USA football international, invested in Burnley FC—yes, that Burnley FC—fans wondered what kind of presence they'd have, if any. Three years and change later, we can confirm JJ is a different breed of minority investor who stars in a commercial about a kit he designed.

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The Giveback is well underway as Reebok's K-Trap-led campaign hits the streets of London. Part two of director Otis Dominique's caper is a charity drive of sorts—with a van chock-full of trainers, K-Trap and company donate as many as possible (by donate, we mean stop at the lights and chuck them over). Why get out of the van when you can just roll the window down, eh?

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South London rapper K-Trap likes Reebok—so much so that he's nicked a whole pallet’s worth of trainers. Always one step ahead of the police, K-Trap and his gang are more like Robin Hood and his merry men, as it happens. Once he's examined the merchandise, the man from Lambeth kicks the great "giveback" into gear.

News

Freefolk has a brand new colour department powered by Duncan Russell, Marty McMullan, Matt Turner, Peter Oppersdorff, and Vic Parker.

Promo

A commercial or music video is off to a good start if it reminds DAVID of 'A Bit of Fry and Laurie'. In a bid to make rap more respectful, Stephen Fry and Hugh Laurie performed 'Be Nice', a song about what a "good-ass mother-liker" does to make the world a better place ("Neighbours come calling, holding out a cup/ So I get out the sugar and I fill it right up"). Cut from the same cloth is TikTok rapper Eric, who's "too polite" to lash out at rude sorts.

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Why fight hunger when you can end it? That's what US grocery brand Albertsons wants to know. With food insecurity on the rise and the American Dream in freefall, the company wants action to be taken. One in five children already go hungry, it says—and since when is playtime better on an empty stomach? To ram home the point, director esteban reminds viewers what free time for well-fed boys and girls is supposed to look and sound like.