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DAVID's sad to say Currys doesn't sell boomboxes like the one seen in this 30" commercial. If they did, only the strongest music lovers in the land could hold them aloft à la John Cusack in 'Say Anything''. Not everyone has to sweat it, though—all the man with the mullet has to do is hold an HP Omnibook and pour his heart out to a customer.

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Actimove’s new campaign is all about the pain barrier and those who push through it. Injured athletes often describe themselves as being in a dark place, and that’s precisely where the protagonist of agency Publicis and director Quentin Deronzier finds herself. To make her bike ride in the black void even bleaker, the floor turns into thick tar crossed with a symbiote from 'Spider-Man'.

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The conceit at the heart of this splendid commercial for Foot Locker is that the retailer has been the one reliable constant in the ever-changing realm of sports footwear, and this narrative is cleverly constructed through the prism of colour. Director Kim Gehrig commandingly blends archive footage, an excellent voice-over performance from Method Man, and a music track that builds to a perfect crescendo.

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The Giveback is well underway as Reebok's K-Trap-led campaign hits the streets of London. Part two of director Otis Dominique's caper is a charity drive of sorts—with a van chock-full of trainers, K-Trap and company donate as many as possible (by donate, we mean stop at the lights and chuck them over). Why get out of the van when you can just roll the window down, eh?

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South London rapper K-Trap likes Reebok—so much so that he's nicked a whole pallet’s worth of trainers. Always one step ahead of the police, K-Trap and his gang are more like Robin Hood and his merry men, as it happens. Once he's examined the merchandise, the man from Lambeth kicks the great "giveback" into gear.

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Freefolk has a brand new colour department powered by Duncan Russell, Marty McMullan, Matt Turner, Peter Oppersdorff, and Vic Parker.

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A commercial or music video is off to a good start if it reminds DAVID of 'A Bit of Fry and Laurie'. In a bid to make rap more respectful, Stephen Fry and Hugh Laurie performed 'Be Nice', a song about what a "good-ass mother-liker" does to make the world a better place ("Neighbours come calling, holding out a cup/ So I get out the sugar and I fill it right up"). Cut from the same cloth is TikTok rapper Eric, who's "too polite" to lash out at rude sorts.

New Signing

Swede relief for CANADA as it signs BABYBABY (Josefin Malmén and David Strindberg) for UK and US work. Born from a couple of drinks at a bar, BABYBABY are the toast of Swedish brands like Estrid, Vakna, and JOM. As international interest in Malmén and Strindberg grows, CANADA felt it was the right time to swoop in.

New Signing

It's not every day you sign the inventor of Polyswagg, but that is exactly what Merman has gone and done with director and choreographer Parris Goebel. Now represented by the company in the UK and US, Goebel developed Polyswagg as a blend of hip-hop, high fashion, and Polynesian flair. Now that sounds like a cocktail and a half.

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This part animated, part live-action commercial says, “Welcome to the Arsenal state of mind." No longer Premier League bottlers (the Champions League is another story), the Gunners are in rude mental health ahead of the 2026-27 season. They’re also in the mood to promote their new third kit, with a little help from director FX Goby and rapper Sampa the Great.

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Why fight hunger when you can end it? That's what US grocery brand Albertsons wants to know. With food insecurity on the rise and the American Dream in freefall, the company wants action to be taken. One in five children already go hungry, it says—and since when is playtime better on an empty stomach? To ram home the point, director esteban reminds viewers what free time for well-fed boys and girls is supposed to look and sound like.

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Now we know who'll compete for the 2026 Yarns crown, it's time we found out who the competition's mentors, partners, and sponsors are. In Joseph Osayande's corner, we have Producer and Executive Producer Paulette Caletti; Julia Mervis has director Florence Poppy Deary; Aleah Scott gets CANADA chief Marta Bobic; and Heath Virgoe can count on director Nick Ball for support.

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Adland keeps a lot of pigeons, from the funky to the ice cream-y. This two-minute spot for CrossCountry features a more traditional pigeon—one that cannot bear to be separated from its adopted human, Ruby. When her and her granddad go to Edinburgh by train, Kevin, for it is he, flies after them. We doubt a conductor would let it board the actual train, after all.

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Florence Poppy Deary directs a classy number for The Economist, the news and current affairs magazine that's got AI on the brain in a big way.

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When Isaiah sticks on a pair of Adidas Hyperboost trainers, the whole day gets a kick up the bum. He could sit in the park with his mates all day, or he can put himself out there: challenge a boy to a RC monster truck race, for example, or take smash-and-grab photos of strangers in the street. Heck, why not interrupt a wrestling match and take a backbreaker like a true professional?

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Last year, mushroom coffee brand Ryze introduced a CG mushroom named Rye to the world. Twelve months later, the baby fungus returns for another commercial directed by Bertie Ellwood, who somehow resisted the urge to chop it up and put it in a cheeky risotto or beef Stroganoff. No doubt the client appreciates it, eh?