Advert

When Mary's daughter arrives home after six months in Asia, it's time to break out the cheese and Jacob's Cream Crackers. It's the perfect snack for someone who no longer believes in cutlery, but she's too wrapped up in her stories to notice at first. All Mary needs is patience. The brand uses this textbook mother-daughter catch-up to present itself as the taste of home, without overplaying the daughter's first bite.

New Signing

Henry has added Jonathan Steuer to its roster, with the French writer-director and stage director now represented commercially across France and Europe. Steuer moves between advertising, music videos, short films, and live performance, with choreography central to much of his output. That approach has carried him from experimental dance projects into increasingly narrative work.

Advert

In 2006, the Pasteur Institute launched Pasteurdon to raise money for scientific and medical research. Now in its twentieth year, the event wishes to remind viewers that the stakes are as high as they've ever been. Directed by Valentin Guiod, 'The Link' focuses on a seriously ill girl and the researcher who works herself into the ground. Both are fighters, but the fight takes its toll on the ward and in the laboratory.

Advert

This ad for Kalshi adopts an interesting approach by seeking to draw attention to the company's absence of an HQ by introducing us to a man who lives under a baseball diamond. Neither of them has a house, which in the case of Kalshi's users means an advantage to them as it allows the company to pass on the benefit of the cost saving.

Ranked

Quality in Kim Gehrig's work is rarely ornamental. Her command of choreography, performance, music and editing repeatedly gives an idea physical form, whether the subject is personal freedom, social prejudice or product design. This countdown favours films where that craft meets cultural significance, revealing a director adept at making commercial communication feel immediate, humane and alive.

Advert

A new Kwik-Fit campaign encourages the public to use their waiting time at the motoring repair outlet for a Kwik Chat to improve mental well-being.

Advert

The emotional harm caused by pretending everything is okay when it's not is perhaps greatest during early motherhood. Not only do new mums have themselves to look after, they have another person, too. How can they be expected to cope with these difficulties if they don't feel able to tell the truth? This hard-hitting commercial pulls no punches when demonstrating what it's really like behind closed doors for many post-partum women.

Advert

This is rather fun. As Halloween looms—or fights for space next to the Christmas stuff on supermarket shelves—Astonish gets into the spirit with a 30" commercial directed by Jamie Maule-Ffinch, whose previous work for the brand centred around a diabolical oven. This time, the protagonist has a bathroom nightmare to endure. No matter how hard he scrubs, the guy cannot get the shower anywhere close to clean.

Promo

Troye Sivan wanted 'FF' to be "the gayest music video of my career" so far, and by gum, has director Gordon von Steiner delivered. The former promised it would be "GAY gay", and the latter has not disappointed on that score. Welcome, then, to Sivan's wet hot Australian summer, where he and Swiss actor Felix Mayr get hot and heavy by the coast amid von Steiner's shifting palette.

News

CICLOPE has named MJZ its 2026 Production Company of the Year, while Dan Streit took Director of the Year. The results were announced on 8 October at Haus der Kulturen der Welt in Berlin, at the close of the three-day festival. Coinbase and Wieden+Kennedy collected the corresponding Brand and Agency of the Year honours.

Advert

Since 2004, the Netherlands' net-metering scheme (salderingsregeling) has allowed households to feed their own electricity into the grid and offset it against the power they use. That comes to an end on January 1 2027, which, for the family in this full-throated Zonneplan commercial, is less the end of an era and more the end of the world. Beneath an apocalyptic sky, the dad channels his inner opera singer on the roof of his house.

Advert

We always like a spoof ad. And this one for Mercedes-AMG is no exception. With Hollywood A-lister Brad Pitt behind the wheel of the prestige car brand's GT Coupé, we're taken to what looks like the set of his latest action movie. All is going well as the actor races the vehicle over a bridge, speeds away from a leaping stuntman and screeches to a halt in front of the crew.

Advert

Subway wants to empower customers as much as possible, but with great power comes great responsibility. Take Sophie, for example—she can ask for cucumber, jalapeños, and pickles on her sandwich and it's all good in the hood. Beyond the fast food chain's doors, however, the world tends to push back. Sophie only learns this once she's been to the supermarket, crammed the car full of bags, and turned to her driving examiner in the passenger seat.

New Signing

Birth has signed Polish-Nigerian filmmaker Justyna Obasi for exclusive representation in France, adding the Emmy-nominated co-director of 'Skate Nation Ghana' to its roster.

Promo

A non-wicker Alexander Skarsgård stars in the promo for 'Mr Charm', directed by Henry Scholfield for the Rolling Stones. Before the Swede disappears under layers of prosthetics for Olivia Colman's fisherwoman, he struts and smoulders through a wonderful feat of choreography and self-aware humour. Skarsgård is Mr Charm from head to toe (and that includes his washboard stomach, of course).

Advert

At first glance it's hard to work out who the star of this ad for Vodafone is. Is it award-winning R&B singer-songwriter Boy Soda? Or is it Mo, the cab driver who picks him up and (possibly) goes on a wild night out with him? Thanks to the footage on their phones, we watch as Mo regales his friend Tee with the tall tale of their antics the night before.