David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • An ape in need.Environmental campaigners Greenpeace draw attention to the issue of deforestation with this touching film.
    • A fur-raising discovery.A pair encounter an unusual car companion in this pleasingly surreal commercial from VW's German arm.
    • The human strain.Pain and gain inform this tactile piece of work from Reebok for the Chinese market.
    • Team BuildingCarlsberg continue to espouse the virtues of living life "the Danish way" in a new series of online films.
    • Spengler, Stantz, and… Greg from the Halifax?Pop culture miners Halifax snag two-thirds of the original ‘Ghostbusters' line-up in the bank's latest nostalgia hit.
    • Dancing on the job.Heineken look to challenge their craft rivals with this dancey launch ad for Maltsmiths.
    • A timely warning.This film from the Financial Conduct Authority offers a stark warning to retirees about the danger of being ripped off by criminals.
    • Office BondingBBC Sport announce Match of the Day's return in this entertaining, star-studded ad.
    • Mum moves up a gear.Car hire outfit Sixt put the ‘rental' in ‘parental guidance' with this amusing dip into the world of adult entertainment.
    • Hornet signs director César PelizerTop animation studio Hornet have added London-based Brazilian director César Pelizer to their roster.
    • Matthew Vaughn delivers a Kick-Ass film.Does any advertiser use bombast as successfully as Nike? Matthew Vaughn is the latest director to provide the sportswear giant with a film bulging with grandiosity but there's plenty of humour to leaven the portentousness.

CRAFTWORKS

CraftWorks is on its summer break.

The last two events were held in the evening and attendees have been able to offer their full attention without worrying about emails or phone calls.

Because of this, we're going to stick with this slot when it returns in September.

We don't claim to provide a secret formula to help you achieve success in the future - we'll leave that to the snake oil salespeople who charge hundreds to attend dull seminars.

We created it because the industry needs an event which celebrates creativity and craft in an entertaining way. We've achieved that.

Please support us by coming along when you can.


Greenpeace
"Rang-Tan"
90s
15 August 2018

Environmental campaigners Greenpeace draw attention to the issue of deforestation with this touching film. As a child finds their bedroom overtaken by an inconvenient guest, actress Emma Thompson delivers a poetic script which explains the orangutan's plight.

The animation work is lovely, with a sketchy style which enhances the storybook feel of the piece. While Greenpeace's more extreme tactics may not be for everyone, this film offers a gentle yet emotive condemnation of the over-production of palm oil and its devastating impact on the environment.


VW
"Raccoon"
45s
15 August 2018

A couple of blokes encounter an unusual car companion in this pleasingly surreal commercial from VW's German arm. After seemingly stumbling around for days in an effort to remember where they parked, they realise a furry friend has taken up residence in the vehicle... except it might not be so friendly.

As the pair attempt to cajole, intimidate, or just plain fight the interloper until it surrenders its new habitat, another motorist breezes past with his GPS Car-Net location app from the advertised marque.

While the lead duo could have appeared more bedraggled, it's still a funny way to draw attention to the feature with some good slapstick and equally strong VFX- plus the final shot provides hope for future human-raccoon relations.


Reebok
"Be More Human"
55s
15 August 2018

Pain and gain inform this tactile piece of work from Reebok for the Chinese market. As the sportswear brand's ‘Be More Human' campaign reaches the Far East, directors PANTERA capture what it means to try, fail, and ultimately prevail. Needless to say, muscles will be stretched and beads of sweat will roll.

What follows is a restrained look at inner steel being forged. Early disappointments inspire later, greater successes, with the cast picking themselves up off the floor as the narrator muses on time and human endurance. While such observations in this sector are nothing new, this remains an engrossing spin on the traditional motivational tape.


Carlsberg
"Build the Danish Way - Episode One"
4 mins 34s
14 August 2018

Carlsberg continue to espouse the virtues of living life "the Danish way" in a new series of online films. The project follows a collection of strangers who are brought together to build the world's first waterfall-powered pub... in just five days.

It's an ambitious task, but this group - who include a primary school teacher, a PPI admin assistant, and a self-proclaimed "jack of all trades" - seem up to it.

Meanwhile, director Jack Laurance purposefully strays away from a reality TV vibe throughout, ensuring shots have a more cinematic, artistic feel. The only thing missing is a cycle-by cameo from brand spokesman Mads Mikkelsen.


Halifax
"Ghostbusters"
60s
13 August 2018

Pop culture miners Halifax snag two-thirds of the original ‘Ghostbusters' line-up in the bank's latest nostalgia hit. Having previously answered the ‘Wizard of Oz' gang's mortgage queries, Greg from the Halifax - that's his name, don't wear it out - now accompanies Egon Spengler (Harold Ramis) and Raymond Stantz (Dan Ackroyd) on their Sedgewick Hotel assignment.

Of course, fans will notice there is a sizeable Bill Murray-shaped elephant in the room. One can only imagine the legal hoops the brand had to leap through to make this 60" reboot possible, but we suspect Peter Venkman was one too far.

Still, Greg (played by David Rees Talbot) proves an amiable substitute, as he proves Halifax staff aren't afraid of taking a dollop of ectoplasm to the face… which is the least one can expect from high street banks these days.


QUICK SEARCH

On This Day
(1-25 of 25)

Toyota
"Real Deal"
90s
16 Aug 2012
The CGI protagonist living in a CGI world discovers that the advertised car is the only thing that makes him feel 'real' so he uses it to smash his way into our world. This online version takes advantage of the lack of regulation on the world wide web to show our hero really letting rip.

Barclays
"Love is Tough"
90s
16 Aug 2013
The football is back and Barclays have issued this lovely thank-you to the sport's devoted fans. The Premiership's main sponsor has every reason to thank the romantic fools who do their best to fill the grounds week after week... without their work as unpaid extras, the product wouldn't be nearly as enticing.

Canal+
"Goooooaaaaaaalllllllllllll!!!!!"
40s
16 Aug 2016
The comical exuberance of foreign football commentators is played to the hilt and beyond in this lovely commercial for French cable television provider Canal. More often than not, a goal from Lionel Messi is enough to leave viewers speechless, but not this pundit. His exclamation at the goal continues long after his stint on the commentary gantry is finished, subjecting his family, his fellow shoppers, and even his dentist to an audio epic.

Nike's Jordan Brand
"Breakfast Club"
60s
16 Aug 2016
This classy ad for Nike's Air Jordan line is inspired by Michael Jordan's 'Breakfast Club'. No, don't worry, it's not an ill-advised remake of the John Hughes classic - rather, it's the name of an early morning training regime which helped the basketball legend push on to greatness in the Nineties. Starring NFL wide-receiver Dez Bryant, the ad does a good job of projecting a refined mystique around the brand.

Honda
"The Power Of Ridgeline"
60s
16 Aug 2016
PES is quite rightly revered in the world of advertising and beyond for his extraordinary ability to create beautiful pieces of film using in-camera special effects. His distinctive style has been copied by others but no one ever quite manages to hit his level. And the wannabes will need to learn some new tricks after watching this amazing film which uses an innovative technique to create an outcome that's similar but different to his previous work.

Sun Bets
"In It"
60s
16 Aug 2016
We've noticed some interesting shifts in the betting sector as of late with the likes of Betfair and BetVictor moving away from the boisterous machismo commonly associated with this market in favour of a more refined approach. It's therefore noteworthy that The Sun's foray into online gambling - Sun Bets - pays no heed to this and goes all in with the lad factor. Thanks to this energetic ad, the decision looks to have paid off.

Bwin
"Black vs Yellow"
90s
16 Aug 2017
The betting sector has been going from strength to strength recently and this startling film for Bwin is further evidence that a competitive realm can still lead to a creative surge. It features a couple of rascals in stolen cars. Just on the basis of that alone, you feel that 90% of clients would be breaking into a cold sweat but they ain't seen nothing yet. The duo throw everything into a struggle for dominance, crashing into each other as though they're re-enacting the chariot scene from Ben Hur using modern vehicles.

Kwiff
"Father And Son"
50s
16 Aug 2017
This is a wonderfully daft piece of work from an inspired series of ads which draw attention to a fun proposition... randomly lengthened odds which mean punters will enjoy a windfall if their bet comes in. The key calculation made by agency Droga5 was to grab viewers' attention with sufficient vim to ensure they discover what the whole Kwiffing business is about.

Sure
"Ghost Train"
30s
16 Aug 2007
Very amusing ad with obvious appeal to the target audience reveals the true fears of teenage girls as we see them catapulted into a series of humiliations via a fairground ghost train. The horrors include stern teachers, embarrassing Dads and intrusive little brothers.

ITV
"The Power Of Three"
60s
16 Aug 2008
Gary Oldman asks if we've ever noticed how good things come in threes before launching into a list of examples. Most of the ad is a single shot but an edit is hidden behind a clapperboard (presumably, after Oldman had messed up the football bit a few times)... shame the script falls short of the idea.

Aviva
"Goth"
40s
16 Aug 2009
Paul Whitehouse plays a Welsh Goth in this strange ad for Aviva that has the comedian explaining how much money he paid for various artefacts and furnishings in his house. News of a special offer on insurance has him wishing he'd spent even more money.

The Natural Confectionery Co
"Hide And Seek"
20s
16 Aug 2010
More inspired nonsense on behalf of the sweets from the Natural Confectionery Company. During a game of hide and seek, a pineapple sweet hides in the fruit bowl making it rather easy for his opponent but he does give up easily.

Viasat
"Dream Team"
40s
16 Aug 2010
Much post-production cleverness as movie stars and sporting heroes are juxtaposed using some fancy jiggery pokery to make it look as though they are all listening to an inspiring speech delivered by Al Pacino.

Cadbury Dairy Milk
"I Gotta Be Me"
80s
16 Aug 2010
This South African contribution to the 'glass and a half' series for Cadbury features an ostrich being given the opportunity to find out what it's been missing since evolution determined that its ability to fly was surplus to requirements.

Vauxhall
"Lifetime Warranty"
60s
16 Aug 2010
Bill Nighy's dulcet voice plays over a compilation of clips from Vauxhall's canon of commercials as he explains that they have introduced a warranty that "could" last a lifetime. There's a lot in that word "could", isn't there?

Richmond Sausages
"Band Of Brothers"
30s
16 Aug 2010
An Irish folk singer appears to be lured back to the old country by the prospect of the advertised sausages. You'd think that he might have noticed that they're available in every British supermarket... usually right next to the decent sausages.

Paddy Power
"Locker Room"
30s
16 Aug 2010
A man is embraced by an old friend in the locker room in this ad which reveals that Paddy Power can't get you your dignity back. As ever, this is contrasted with the online betting company's willingness to return your stake money in some circumstances.

Bet365.com
"Stadium"
30s
16 Aug 2010
Ray Winstone walks around a stadium as it crumbles as he explains that the advertised service allow you to bet during the match itself. Wonder if he was betting how many more goals West Brom would concede last Saturday.

Mattel
"Red Carpet"
40s
16 Aug 2011
A film star is upstaged by the advent of Barbie in this extraordinary ad for the enduringly popular doll. Her 'partner' Ken looks on with a doleful look upon his face as he wonders whether their sham of a relationship will survive the scrutiny.

Aldi
"Fish Fingers"
20s
16 Aug 2011
A welsh voice-over is added to footage of cat looking at fish fingers from the advertised supermarket. After contemplating his options The little feline decides he could eat all the fish fingers before feasting on a goldfish for dessert.

Tesco
"Cheese"
20s
16 Aug 2011
Another attractively filmed commercial for Tesco featuring dulcet tones of Dawn French. Having already persuaded us to buy our bread from blue supermarket she is now intent on ensuring that we also pick up some cheese while we are there... to be fair, we will need cheese for the sandwich she suggested we make in the other commercial.

Prudential
"In Bed"
40s
16 Aug 2012
The looming pensions crisis is the elephant in the room for a great number of us according to this viral for Prudential. A couple in bed refuse to acknowledge the presence of the giant animal preferring instead to worry about whether or not they've locked the back door and dismissing the elephants grunts as noises made by the cat.

Prudential
"Dinner"
50s
16 Aug 2012
Another of the series of virals which represents the looming pensions crisis as the 'elephant in the room'. A couple refuses to ignore the massive beast even though it is stood astride the dining table as they eat. Even when its presence makes the pouring of a glass of red wine impossible.

Prudential
"Lipstick"
30s
16 Aug 2012
The best of three virals for Prudential has a woman trying to apply her lipstick while an elephant stomps around the room. The massive animal represents the pensions crisis that the woman is refusing to acknowledge - the age of the protagonists in these virals suggests that pensions can be fixed quite late in life. Can they?

BetVictor
"Clubhouse"
30s
16 Aug 2012
Talented comedy actor Paul Kaye plays a character trying to get a special deal from Victor Chandler in the latest ads for the latter's eponymous betting service. Presumably Chandler's presence in his company's ads is yielding dividends but given his obvious limitations as an actor and the fact that he has the mannerisms of an old-fashioned villain, this is quite surprising.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.