New Signing

Australian-born, Paris-based director Sinclair has completed her move to Pulse Films for global representation. It comes after the release of 'Rage' for Ebony, who made waves on French talent show 'Star Academy’. Her new song is righteous anger to dance to, complemented by Sinclair's spiky promo that flits between two personas: Ebony Cham and Queen Sheba.

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Christmas presents are overrated, says O2—time spent together at Christmas is the real deal. Sean Bean takes a break from his role as the Sheriff of Nottingham in 'Robin Hood' (he's got a lot of experience with arrows) to narrate a 40" plug for Priority, the brand's customer rewards programme. Therefore, physical gifts are out and shared experiences are in.

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This haunting film for the NSPCC highlights the importance of their Childline service with considerable gravity, as we witness the terror of a girl living in an abusive environment. Although director Sara Dunlop uses a lot of commendable restraint, she allows the viewer to sense exactly where this is going, and this amps our ability to empathise with the plight of this poor child, and, by extension, those like her who have to live like this.

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'Scream' turns thirty next year (yes, DAVID’s as disgusted as you), but Nike's already prepared a tribute to Wes Craven's self-aware slasher. Directed by Patrik Harkin, 'Cute Shoes' revolves around a woman, a phone call, meta-commentary, and Air Max 95s, also known as 110s. Is her number up? Depends on who has control of the final cut, so to speak.

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It's a little known fact that when Robert Redford passed away, the role of horse whisperer was passed onto Fredrik Bond. In our headcanon, Redford watched Bond's 'Inner Horse' commercial for ATG and said: "This guy gets it." The Swede's latest spot has all the horses, with Stockholm overrun by the beasts as V85 hype takes hold.

Promo

The music video for Novo Amor and Yvette Young's 'Monty' feels like a sweet-natured remake of 'Pet Sematary', with a dog brought back to 'life' instead of a cat.

Promo

Hugh Mulhern adds another aberrant music video to his reel in the form of 'Sort It Out' for Kettama and Clouds. The Irishman directs a duel of sorts between two live wires (George Jennings and Gabe Smith) in a multi-story car park. What starts as a prickly kickabout/ode to Soccer AM's 'Skill Skool' morphs into a dance-off and ends up as a piece of AI-infused body horror.

New Signing

Writer, director, and production designer Josh Locy is now on the books at Chelsea Pictures. Best known as David Gordon Green and Danny McBride's lucky charm (he's worked on 'Pineapple Express', 'Prince Avalanche', 'Manglehorn', and 'The Righteous Gemstones'), Locy flits between genres and disciplines in a way that Chelsea Pictures found irresistible.

New Signing

Richard Packer describes himself as "delighted" after persuading director James Haworth to join the roster of Packer Productions, the company he launched just over a month ago. The Pack-Man added: "I’ve known James for a while and he always makes me laugh — on and off set. He's one of those rare directors who understands that great comedy is about truth, rhythm and instinct."

Promo

We like to think the dad in the John Lewis Christmas ad would get a real kick out of this Fred Again promo. Directed by Rubberband (Jason Sondock and Simon Davis), 'Hardstyle 2' captures the sights, sounds, and smells of a rave in Warsaw. Packed like Polish sardines in an empty pool, the crowd loses its monochrome shit in slow-motion.

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As Premier League leaders Arsenal rack up clean sheet after clean sheet, the club also want to clean up at Christmas. Whether fans visit the Armoury at Emirates Stadium or browse Arsenal Direct, the Gunners fancy a bumper festive period. To help get supporters in the mood for merch, Marc Sidelsky directs what might be his best spot for the club so far.

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One of two Barclays commercials directed by David Shane, 'Skate Park' revolves around Isaac, a teenager whose revenue streams are limited, to say the least ("birthdays, Christmas, and occasionally babysitting"). You suspect his friends are the same, but they still watch the FinTok Bros like they’ve got hundreds of thousands of pounds to invest. They also seem to have forgotten what a skate park’s for.

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'Under pressure' sums it up. The weight sitting on the shoulders of Franki Goodwin and her colleagues at Saatchi & Saatchi as they prepare to unleash the John Lewis Christmas ad on an expectant world cannot be relieved by Ozempic™. Not only are they adding to a canon of work which continues to represent an idea of what advertising can do, they are doing so in the unfortunate context of a retailer which is struggling with flat sales and modest profitability.

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Morrisons upped its game in 2025 with spots like 'Fish' and 'Vegetables'—now it's delivered a stand-out Christmas ad to boot courtesy of agency Leo UK and director Aaron Stoller.

New Signing

Friend London calls Maxim Kelly “a true individual” as he signs for music video representation. Keen to get stuck into the work? So are we. Let's start with a 2022 promo for Belief, a collaboration between Warpaint drummer Stella Mozgawa and producer Boom Bip. Dreams is pure sinewy techno that blends a drum machine, a Prophet-6 synthesizer, and Mozgawa's live snares and hi-hats to brilliant effect, so any music video had to deliver.

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Not fussed about Guillermo del Toro's 'Frankenstein'? Then maybe Lance Acord's take on the story for Xfinity is more up your street. 'Imagine That' sees the Creature try and fail to grasp the word "boy", much to scientist Victor’s chagrin. When the latter leaves for the night, the former’s at a loose end… until he discovers the box that changes his second life forever.