David Reviews

 Biting the hand that feeds us since 2002.

David Reviews and the APA present
CraftWorks - 11 October 2017

The next CraftWorks event is on Wednesday, 11th October at the LSE Student Union building in Lincolns Inn Fields between 4.30pm and 6.30pm.

Tickets for you are £50.00 (plus VAT) each.

These tickets cost less if you are a subscriber so LOG IN if you have an account and then return to this page or phone Jason Stone on 0141 776 7766 to set up a subscription and gain a discount of at least 50%.


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The event will be compered by David Reviews editor Jason Stone:

THE CRAFT PANEL - BT SPORT
BT Sport, AMV, Colonel Blimp and MPC will explain how they turned a few hours with Spurs' Dele Alli into a captivating commercial.

IAN DERRY
Director Ian Derry will tell us how he made his award-winning short 'Johanna Under the Ice'.

THE BAKE-OFF CHALLENGE
Channel 4 bet the farm on The Great British Bake-Off so they needed something pretty special to help market it.

MICHEL & NICO
Michel & Nico will talk about the unusual way they became a sought-after directorial team.

THE REUNION: CARLING 'DAMBUSTERS'
Director Roger Woodburn will be joined by some of those who helped him make one of the greatest commercials of all time in 1990.


The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 11th October.
Time: 4.30 - 6.30.


PURCHASE TICKETS

 



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On This Day

Barclays
"Invisicard"
40s
21 Oct 2005
Two colleagues at Barclays celebrate when one shows the other the Invisicard - a debit card that you can make invisible for security purposes. But as their joy diminishes when they realise they have knocked the car to the floor whilst it's invisible and they cannot find it.

Sony Bravia
"Paint"
30s
21 Oct 2006
Shortened version of the attention-hogging Sony Bravia ad which aired last week is, if anything, more dramatic than the original as it packs all the most impressive moments into an intensive concentration of explosions.

VW
"Milk Run"
60s
21 Oct 2010
This Australian ad for Volkswagen uses a quartet of people to illustrate its claim that we all face similar problems even if our circumstances are different. It's been neatly filmed and then stitched together with terrific precision from the editor who has succeeded in underlining the points of similarity with considrable ťlan.

Argos
"Ode to Joy"
30s
21 Oct 2014
A pyroclastic flow of colourful toys erupts in a sterile, all-white bedroom, defying gravity as Ode to Joy rings out. Dolls, Lego bricks and crayons hurtle through the air with slow-motion grace and a large yet elegant super informs us there's up to a third off Barbie, Hot Wheels and Monster High, whatever that is. A visually impressive homage to the annual onset of Christmas Fever.

AMF
"Yes!"
1 min 40s
21 Oct 2014
This jolly and utterly bonkers piece of work from Sweden provides answers to worries about pensions via a singing drummer atop a tall building. All around him, people pose their concerns about the money they'll receive when they finish working and he provides them with a resolute yodelled 'yes' to the chorus of a very recognisable Euro-anthem which - infuriatingly - we can't quite pin down.

KFC
"Fans"
90s
21 Oct 2014
Young fans of Scottish rivals Dunfermline Athletic and Stirling Albion are the stars of this touching new film for KFC. The youngsters both dress in their respective team colours before heading to the game where they sit at opposite ends of the ground. What isn't clear at the start is that these two live in the same house - because they're brothers.

Adobe
"The Launch"
60s
21 Oct 2015
While we're all becoming more and more aware of 'the Cloud', it still remains a fairly nebulous concept. There are some rather nice ads around that tell us how great it is, but none of them offer any, er, tangible information. This terrific spot for Adobe does do something, however - it warns marketers that conflicting data sources could end up preventing the launch of a product that they've heavily invested in.

Ambuja Cement
"The Great Khali"
80s
21 Oct 2015
What do you do with the strapline: 'Giant compressive strength'? Even before you know it's for cement, it's singularly lacking in charisma. Apart from the building industry, why would anyone care - and then, even in the building industry it's hardly going to stir up excitement. So bravo for this lovely idea for Indian cement brand Ambuja.

Greene King IPA
"To The Pub"
2 mins 05s
21 Oct 2015
The spectre of last orders is hanging over the pub industry these days. Rising costs, supermarket competition, and tightening drink-drive limits have led to many a local vanishing from both town and country. Representing the fightback is Greene King IPA. The cask ale brand has previously demonstrated a wistful vision of traditional boozers and this optimistic film says the glass is very much half-full for the pub trade.

Adidas
"Pogba"
80s
21 Oct 2016
Footballers arenít magnets for sympathy, but spare a thought if you can for Paul Pogba. The Manchester United midfielderís £89 million transfer fee means every touch, kick, and pass is measured in pounds and pence. This vibrant Adidas commercial says forget the numbers - itís all about the name.

IKEA
"My Way"
60s
21 Oct 2016
IKEA encourage us to embrace our weirdness and live how ever we like in this ad. They promise not to tell anyone about our nude dinners or kitchen dance parties... and we almost believe them. The montage is nicely put together here, clips of different lives shown affectionately and without judgement in a way that makes them feel universal.

Mencap
"DJ"
60s
21 Oct 2016
Past and present attitudes collide in this thought-provoking Mencap ad. The voice of a 'leading academic' claims that those with Downís syndrome do not merit a human response. That was in 1968; itís now 2016, and DJ Casey Rochell thinks itís time for a long overdue remix. Rochellís audio trickery and director Ed Morrisís stark visuals ensure this is a distinctive rallying call.

Childhood Trauma
"Chad"
6 mins 40s
4 Dec 2016
This touching PSA drawing attention to the long-lasting impact of childhood abuse is, at times, hard to watch. The actor playing Chad successfully conveys a sense that he's too overwhelmed to speak as he struggles to articulate the horrors of 'his' past. He returns to the house where the abuse took place.

Argos
"1700 Friends"
30s
21 Oct 2005
The man with 1700 enjoys his popularity as we can see when everyone stops to wave to him in the street but it creates a big problem for him at Christmas time. Just as well then that Argos provide him with so many choices.

Kellogg's Nutri Grain Bars
"Magic"
30s
21 Oct 2005
Jimmy Carr voices an ad which explains how a female fan of Kellogg's Nutri Grain cereal bars believe they are manufactured by magic because, despite the unlikely sounding list of ingredients, they taste so yummy. Just a thought, but maybe it's 60g of sugar... not magic.

The Observer
"Franz Ferdinand CD"
30s
21 Oct 2005
Glasgow-based superstars Franz Ferdinand get the Observer animation treatment in an ad highlighting the inclusion of a free CD of their music in this week's edition. Typically, it's the drummer who bears the brunt of the misfortune meted out on the band.

Sky Three
"Twister 3"
30s
21 Oct 2008
Another impressive demonstration of High Definition in the new idents for Sky television. This time objects being flung around by a 'twister' collide with the giant numeral and shatter it impressively.

Sky Three
"Whack 3"
30s
21 Oct 2008
In a fairground, teenagers play 'Whack A Mole' with numerals replacing the part of the small mammals who normally pop their heads up to be smashed. This is the latest of the new series of visually impressive idents being used by Sky to promote their main entertainment channels.

Culinare
"Strong Man"
20s
21 Oct 2008
Bad news, men. Having been replaced in the bedroom by a selection of scary looking gadgets, it now seems another has done the same thing to our last bastion of invincibility... our ability to open pickle jars. This amusing ad makes plain the fact that women no longer need a strong man to do the job. Ah well.

Baileys
"Listen To Your Lips"
40s
21 Oct 2008
The fun of Baileys is captured in this stylish ad that shows drops of the drink landing on pairs of lips as they are fall. The sight of the disconnected mouths could have been quite disconcerting but clever work all round has ensured that it's an attractive image.

Sky Three
"Boxes 3"
30s
21 Oct 2008
A series of purple crystal objects flow from one cardboard box to another until the second moves aside and the objects form a numeral. This is the latest in the new series of idents which convincingly gets across the idea of high definition output on the satellite broadcaster's main entertainment stations.

Dolce & Gabbana
"Rose For One"
30s
21 Oct 2009
Scarlett Johansson rolls around on a bed as she reminisces in vague fashion about her love affairs. Obviously, she's not specific as the terms of DAVID's gagging order prevent her from revealing anything about their torrid time together.

Co-op Supermarkets
"Sausage & Mash"
30s
21 Oct 2009
A schoolboy asks his Mum if he can invite three of his friends over for tea at very short notice but thanks to the special offers available from pious supermarket she's able to accommodate the request. If the Government has their way, she'll need a CRB check to do this before long.

Heineken
"Live Every Last Drop"
30s
21 Oct 2009
This has been cleverly filmed to make it appear as though a group of fans in a pub are, in fact, the players they support. The entrance to the pub has been lit to make it look like a stadium tunnel and the fans then appear to stride on to the pitch.

Harp
"Mural"
20s
21 Oct 2009
In this Irish lager ad, two characters break away from a mural in Belfast and race across the urban landscape. Although the effect is not original, it's been used uncommonly well and the overall effect is rather understated and genuinely charming.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.