CommercialsPop PromosShort Films    UKInternational
Tesco
'The Power to More'
2 July 2024 60s
Om nom money.
by Andrew MacGregor

To make Clubcard points more useful, Tesco now let customers convert them into vouchers that can be used in-store and elsewhere. The bloke in this jaunty Irish commercial does just that—only the cash he flashes belongs in a trolley instead of a wallet.

As 'Daddy Cool' by Boney M sets the tone, he pays what he owes with pineapples, cherries, garden peas, shaving foam, and more. Almost no one bats an eyelid at this, apart from the doorman who gets an egg as a tip—he just had to pat his front pocket like they do in the movies, eh?

They catch the eye more than small printed bits of paper, and the way director Guy Manwaring pairs each item with different locations is fun. Take how the protagonist pours washing powder into the ticket booth at Dublin Zoo and gets three tickets in return, plus a sage nod of approval from the cashier.

The idea is that the weekly shop does more for customers than they might expect, but only in specific circumstances. Try to pay for a round of drinks with a cucumber and see how far that gets you.

Music: Daddy Cool - Boney M

Product Category: Supermarkets

Territory: Ireland



Director: Guy Manwaring (Merman)
editing
Work Editorial
Editor: Mark Edinoff

  Tesco - 'The Power to More'


Tesco
'The Power to More'
2 July 2024 60s

Om nom money.

To make Clubcard points more useful, Tesco now let customers convert them into vouchers that can be used in-store and elsewhere. The bloke in this jaunty Irish commercial does just that—only the cash he flashes belongs in a trolley instead of a wallet.

As 'Daddy Cool' by Boney M sets the tone, he pays what he owes with pineapples, cherries, garden peas, shaving foam, and more. Almost no one bats an eyelid at this, apart from the doorman who gets an egg as a tip—he just had to pat his front pocket like they do in the movies, eh?

They catch the eye more than small printed bits of paper, and the way director Guy Manwaring pairs each item with different locations is fun. Take how the protagonist pours washing powder into the ticket booth at Dublin Zoo and gets three tickets in return, plus a sage nod of approval from the cashier.

The idea is that the weekly shop does more for customers than they might expect, but only in specific circumstances. Try to pay for a round of drinks with a cucumber and see how far that gets you.

Music: Daddy Cool - Boney M

Product Category: Supermarkets

Territory: Ireland



Director: Guy Manwaring (Merman)
editing
Work Editorial
Editor: Mark Edinoff

Tesco 2 July 2024
'The Power to More' 60s

Om nom money.

by Andrew MacGregor

To make Clubcard points more useful, Tesco now let customers convert them into vouchers that can be used in-store and elsewhere. The bloke in this jaunty Irish commercial does just that—only the cash he flashes belongs in a trolley instead of a wallet.

As 'Daddy Cool' by Boney M sets the tone, he pays what he owes with pineapples, cherries, garden peas, shaving foam, and more. Almost no one bats an eyelid at this, apart from the doorman who gets an egg as a tip—he just had to pat his front pocket like they do in the movies, eh?

They catch the eye more than small printed bits of paper, and the way director Guy Manwaring pairs each item with different locations is fun. Take how the protagonist pours washing powder into the ticket booth at Dublin Zoo and gets three tickets in return, plus a sage nod of approval from the cashier.

The idea is that the weekly shop does more for customers than they might expect, but only in specific circumstances. Try to pay for a round of drinks with a cucumber and see how far that gets you.

Music: Daddy Cool - Boney M

Product Category: Supermarkets

Territory: Ireland



Director: Guy Manwaring (Merman)
editing
Work Editorial
Editor: Mark Edinoff