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| What happens now? | |
| by Andrew MacGregor | |
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A stroke changes people. It changes how they live, communicate, and so much more. Hours, minutes, even seconds later, friends and family must pick up the pieces and somehow make sense of it all—this Stroke Association commercial acknowledges just how difficult the aftermath can be. How do you tell a young girl that her mother is unable to speak? "She might not say hello" is the best Dad can do, but the daughter understands enough. They need to be strong for each other, as Mum tries to say as much as she can with her eyes. Elsewhere, a mother and father must cope with their son’s paralysis and possible sight loss; and a man is told his partner can hear him, at least. He tells him, "We're going to get through this," but they—and others just like them—need help to do it. This is where the advertised charity come in, as they believe strength comes through support. That's also why they talk about stroke survivors, not victims, with every word and every action critical at this stage of recovery.
Product Category: Charities
Territory: UK
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Stroke Association - 'The Visit'
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What happens now? |
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A stroke changes people. It changes how they live, communicate, and so much more. Hours, minutes, even seconds later, friends and family must pick up the pieces and somehow make sense of it all—this Stroke Association commercial acknowledges just how difficult the aftermath can be. How do you tell a young girl that her mother is unable to speak? "She might not say hello" is the best Dad can do, but the daughter understands enough. They need to be strong for each other, as Mum tries to say as much as she can with her eyes. Elsewhere, a mother and father must cope with their son’s paralysis and possible sight loss; and a man is told his partner can hear him, at least. He tells him, "We're going to get through this," but they—and others just like them—need help to do it. This is where the advertised charity come in, as they believe strength comes through support. That's also why they talk about stroke survivors, not victims, with every word and every action critical at this stage of recovery.
Product Category: Charities
Territory: UK
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What happens now? |
by Andrew MacGregor |
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A stroke changes people. It changes how they live, communicate, and so much more. Hours, minutes, even seconds later, friends and family must pick up the pieces and somehow make sense of it all—this Stroke Association commercial acknowledges just how difficult the aftermath can be. How do you tell a young girl that her mother is unable to speak? "She might not say hello" is the best Dad can do, but the daughter understands enough. They need to be strong for each other, as Mum tries to say as much as she can with her eyes. Elsewhere, a mother and father must cope with their son’s paralysis and possible sight loss; and a man is told his partner can hear him, at least. He tells him, "We're going to get through this," but they—and others just like them—need help to do it. This is where the advertised charity come in, as they believe strength comes through support. That's also why they talk about stroke survivors, not victims, with every word and every action critical at this stage of recovery.
Product Category: Charities
Territory: UK
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