CommercialsPop PromosShort Films    UKInternational
Scotiabank
'Nonna'
10 July 2024 60s
Nonna mean feat.
by Andrew MacGregor

Ian Schwartz directs a lovely commercial for Scotiabank about food, family, and finances. The protagonist has $167 to spend on groceries and only the best ingredients will do. Why? Because his nonna is in town, and grandmother knows best where dinner is concerned.

The man hits St Lawrence Market in Toronto for mozzarella, caviar, prosciutto, saffron, and more. Though the focus is on the protagonist and his debit card, Schwartz cuts to nonna every so often, just to remind viewers that the stakes have never been higher.

He does a fine job in the kitchen, it must be said, but grandma—who arrives like royalty from the old country—notices the tomatoes are missing. We like how the music stops as if a cardinal sin has been committed. Lucky for him, a tomato plant catches her eye.

Well-prepared tomatoes mean more to her than a try-hard spread, as does the change to spend time with her grandson. Though the brand are more than happy to help customers spend, they also encourage them to appreciate what's close to hand.

Product Category: Banks

Territory: Canada



Director: Ian Schwartz (PRETTYBIRD)

  Scotiabank - 'Nonna'


Scotiabank
'Nonna'
10 July 2024 60s

Nonna mean feat.

Ian Schwartz directs a lovely commercial for Scotiabank about food, family, and finances. The protagonist has $167 to spend on groceries and only the best ingredients will do. Why? Because his nonna is in town, and grandmother knows best where dinner is concerned.

The man hits St Lawrence Market in Toronto for mozzarella, caviar, prosciutto, saffron, and more. Though the focus is on the protagonist and his debit card, Schwartz cuts to nonna every so often, just to remind viewers that the stakes have never been higher.

He does a fine job in the kitchen, it must be said, but grandma—who arrives like royalty from the old country—notices the tomatoes are missing. We like how the music stops as if a cardinal sin has been committed. Lucky for him, a tomato plant catches her eye.

Well-prepared tomatoes mean more to her than a try-hard spread, as does the change to spend time with her grandson. Though the brand are more than happy to help customers spend, they also encourage them to appreciate what's close to hand.

Product Category: Banks

Territory: Canada



Director: Ian Schwartz (PRETTYBIRD)

Scotiabank 10 July 2024
'Nonna' 60s

Nonna mean feat.

by Andrew MacGregor

Ian Schwartz directs a lovely commercial for Scotiabank about food, family, and finances. The protagonist has $167 to spend on groceries and only the best ingredients will do. Why? Because his nonna is in town, and grandmother knows best where dinner is concerned.

The man hits St Lawrence Market in Toronto for mozzarella, caviar, prosciutto, saffron, and more. Though the focus is on the protagonist and his debit card, Schwartz cuts to nonna every so often, just to remind viewers that the stakes have never been higher.

He does a fine job in the kitchen, it must be said, but grandma—who arrives like royalty from the old country—notices the tomatoes are missing. We like how the music stops as if a cardinal sin has been committed. Lucky for him, a tomato plant catches her eye.

Well-prepared tomatoes mean more to her than a try-hard spread, as does the change to spend time with her grandson. Though the brand are more than happy to help customers spend, they also encourage them to appreciate what's close to hand.

Product Category: Banks

Territory: Canada



Director: Ian Schwartz (PRETTYBIRD)