|
| Can you dig it. | |
| by Andrew MacGregor | |
|
|
This classy Peroni ad revolves around a man who’s not afraid to dig deep when it's beer o'clock. Torino may be more snow than city in Tom Green’s commercial , but protagonist Nino has a shovel to hand and a pub to frequent. Is it essential travel? It sure as hell is in this universe. The locals think Nino is mad or on the verge of hypothermia, but, like a Torinese Terminator, he will not stop. It's thirsty work that's hard to look away from, and this is in large part down to George Kyriacou's grade. You can feel the warmth Green wishes to convey even if the mercury is below zero. Should we be worried that Nino's that desperate for a drink? Maybe. Or perhaps we should applaud him for his efforts to support local business. The latter means his ice-cold pint of lager is well-earned, and the way he reacts to a round of applause suggests he's not in it for the fame.
Product Category: Lagers
Territory: Global
|
|
|
