by Jason Stone |
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This is one of two new ads for Morrisons focusing on their More savings card. A dad is momentarily troubled by the name of the card, as it dawns on him that, because it enables shoppers to save money, it perhaps should be called 'Less'. As is so often the way with Yellow Supermarket, the tackiness of their iconography proves a tricky obstacle when trying to deliver a straightforward message.
Product Category: Supermarkets
Territory: UK
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