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Morrisons
'Couple'
5 September 2024 30s

The second of two commercials for Morrisons has a woman finding her self confused at the till because of the apparent paradox of a card called 'More' meaning that you pay less. The implication that the till might bleat "more card price" every time an item is scanned is enough to make DAVID want to take up shoplifting.

Product Category: Supermarkets

Territory: UK


agency
Leo Burnett
ECD: James Millers / Andrew Long
CD: Kimberley Gill
Creative: Alex Bingham / Conrad Swanston
Producer: Lou Pegg
production
Arts & Sciences
Director: Craig Ainsley
Producer: Joshua Smith
EP: James Bland
DOP: Matthew Emvin Taylor (WPA)
Prod Design: Byron Broadbent
1st AD: Dan Precious
Wardrobe: Zelda Sellars
editing
Stitch
Editor: Tim Hardy
camera hire
ARRI Rental
vfx
Black Kite Studios
Sound: Philip Bolland

  Morrisons - 'Couple'


Morrisons
'Couple'
5 September 2024 30s

The second of two commercials for Morrisons has a woman finding her self confused at the till because of the apparent paradox of a card called 'More' meaning that you pay less. The implication that the till might bleat "more card price" every time an item is scanned is enough to make DAVID want to take up shoplifting.

Product Category: Supermarkets

Territory: UK


agency
Leo Burnett
ECD: James Millers / Andrew Long
CD: Kimberley Gill
Creative: Alex Bingham / Conrad Swanston
Producer: Lou Pegg
production
Arts & Sciences
Director: Craig Ainsley
Producer: Joshua Smith
EP: James Bland
DOP: Matthew Emvin Taylor (WPA)
Prod Design: Byron Broadbent
1st AD: Dan Precious
Wardrobe: Zelda Sellars
editing
Stitch
Editor: Tim Hardy
camera hire
ARRI Rental
vfx
Black Kite Studios
Sound: Philip Bolland

Morrisons 5 September 2024
'Couple' 30s

by Jason Stone

The second of two commercials for Morrisons has a woman finding her self confused at the till because of the apparent paradox of a card called 'More' meaning that you pay less. The implication that the till might bleat "more card price" every time an item is scanned is enough to make DAVID want to take up shoplifting.

Product Category: Supermarkets

Territory: UK


agency
Leo Burnett
ECD: James Millers / Andrew Long
CD: Kimberley Gill
Creative: Alex Bingham / Conrad Swanston
Producer: Lou Pegg
production
Arts & Sciences
Director: Craig Ainsley
Producer: Joshua Smith
EP: James Bland
DOP: Matthew Emvin Taylor (WPA)
Prod Design: Byron Broadbent
1st AD: Dan Precious
Wardrobe: Zelda Sellars
editing
Stitch
Editor: Tim Hardy
camera hire
ARRI Rental
vfx
Black Kite Studios
Sound: Philip Bolland