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Microsoft XBox
'Beyond XBox: Field Trips'
4 April 2024 5 mins 22s
In defence of gaming.
by Jason Stone

Over the course of watching this enthralling five-and-a-half minute film extolling the virtues of the XBox as an education tool, something very strange happened... DAVID changed his mind. Knowing who had commissioned this film made us very cynical about its mission, but directors Simon + Ben draw very convincing arguments from the participants, and we very gently found ourselves buying into what they're selling.

That's not to say that there aren't dangers in acquiescing to the insistence of young people that they're not wasting their time when they are entirely focused on videogames... a lot of the time they will be. But the counterargument set out here is persuasive, and clearly there are benefits that might be overlooked with a blanket dismissal of gaming.

Product Category: Games Consoles

Territory: UK


agency
McCann London
CCO: Rob Doubal / Laurence Thomson
ECD: Regan Warner / Sanjiv Mistry
CD: James Crosby / William Cottam
Director: Simon + Ben (Witness)
Editor: Jamie Mietz
sound
Factory Studios
Sound: Jack Hallett / Andy Isaias

  Microsoft XBox - 'Beyond XBox: Field Trips'


Microsoft XBox
'Beyond XBox: Field Trips'
4 April 2024 5 mins 22s

In defence of gaming.

Over the course of watching this enthralling five-and-a-half minute film extolling the virtues of the XBox as an education tool, something very strange happened... DAVID changed his mind. Knowing who had commissioned this film made us very cynical about its mission, but directors Simon + Ben draw very convincing arguments from the participants, and we very gently found ourselves buying into what they're selling.

That's not to say that there aren't dangers in acquiescing to the insistence of young people that they're not wasting their time when they are entirely focused on videogames... a lot of the time they will be. But the counterargument set out here is persuasive, and clearly there are benefits that might be overlooked with a blanket dismissal of gaming.

Product Category: Games Consoles

Territory: UK


agency
McCann London
CCO: Rob Doubal / Laurence Thomson
ECD: Regan Warner / Sanjiv Mistry
CD: James Crosby / William Cottam
Director: Simon + Ben (Witness)
Editor: Jamie Mietz
sound
Factory Studios
Sound: Jack Hallett / Andy Isaias

Microsoft XBox 4 April 2024
'Beyond XBox: Field Trips' 5 mins 22s

In defence of gaming.

by Jason Stone

Over the course of watching this enthralling five-and-a-half minute film extolling the virtues of the XBox as an education tool, something very strange happened... DAVID changed his mind. Knowing who had commissioned this film made us very cynical about its mission, but directors Simon + Ben draw very convincing arguments from the participants, and we very gently found ourselves buying into what they're selling.

That's not to say that there aren't dangers in acquiescing to the insistence of young people that they're not wasting their time when they are entirely focused on videogames... a lot of the time they will be. But the counterargument set out here is persuasive, and clearly there are benefits that might be overlooked with a blanket dismissal of gaming.

Product Category: Games Consoles

Territory: UK


agency
McCann London
CCO: Rob Doubal / Laurence Thomson
ECD: Regan Warner / Sanjiv Mistry
CD: James Crosby / William Cottam
Director: Simon + Ben (Witness)
Editor: Jamie Mietz
sound
Factory Studios
Sound: Jack Hallett / Andy Isaias