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| Lucas what I can do. | |
| by Andrew MacGregor | |
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What would you rather be bitten by: a radioactive spider or a radioactive Lego brick? Everyone knows what the former entails, but the latter is a medical mystery. Let's see what happens when Lucas, a boy who loves Marvel as much as Lego, gets bricked, so to speak. It's not that different from what Peter Parker, Gwen Stacy, Miles Morales, et al., go through: once bitten, he gains powers like superhuman strength, speed, and grip—ideal when he has so many Spider-Man kits to construct and not enough time in the day. Yes, it's a toy ad with a lot of toys to sell, but there's still plenty of room for imagination. This comes through loud and clear in the transitions between live-action and animation, with bold visuals inspired by cartoons and comic panels. Supervillains may not be intimidated by Lucas, but he's a hero in Lego's eyes.
Product Category: Toys
Territory: UK
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Lego - 'Lucas'
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| Lego
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| 'Lucas' |
| 21 November 2024
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30s |
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Lucas what I can do. |
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What would you rather be bitten by: a radioactive spider or a radioactive Lego brick? Everyone knows what the former entails, but the latter is a medical mystery. Let's see what happens when Lucas, a boy who loves Marvel as much as Lego, gets bricked, so to speak. It's not that different from what Peter Parker, Gwen Stacy, Miles Morales, et al., go through: once bitten, he gains powers like superhuman strength, speed, and grip—ideal when he has so many Spider-Man kits to construct and not enough time in the day. Yes, it's a toy ad with a lot of toys to sell, but there's still plenty of room for imagination. This comes through loud and clear in the transitions between live-action and animation, with bold visuals inspired by cartoons and comic panels. Supervillains may not be intimidated by Lucas, but he's a hero in Lego's eyes.
Product Category: Toys
Territory: UK
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| Lego
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21 November 2024 |
| 'Lucas'
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30s |
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Lucas what I can do. |
by Andrew MacGregor |
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What would you rather be bitten by: a radioactive spider or a radioactive Lego brick? Everyone knows what the former entails, but the latter is a medical mystery. Let's see what happens when Lucas, a boy who loves Marvel as much as Lego, gets bricked, so to speak. It's not that different from what Peter Parker, Gwen Stacy, Miles Morales, et al., go through: once bitten, he gains powers like superhuman strength, speed, and grip—ideal when he has so many Spider-Man kits to construct and not enough time in the day. Yes, it's a toy ad with a lot of toys to sell, but there's still plenty of room for imagination. This comes through loud and clear in the transitions between live-action and animation, with bold visuals inspired by cartoons and comic panels. Supervillains may not be intimidated by Lucas, but he's a hero in Lego's eyes.
Product Category: Toys
Territory: UK
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