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HubSpot
'And That’s Why We Use... (DC)'
9 July 2024 1 min 50s
Last cut is the deepest.
by Jason Stone

This director's cut of a commercial for HubSpot previously featured at DAVID, is a much more expansive exploration of the original idea, and is all the better for it. At almost four times the run length of the client version, you might expect it to be self-indulgent, but it uses its canvas wisely and there is not an ounce of fat on it.

The depictions of frustration with existing software, from which the advertised product can spare us, form an excellent sequence that aggregate into a compelling argument for looking into HubSpot. VfX is used to amplify the vignettes, and this adds to hyperbole which is the basis of the ad's humour.

All in all, it makes the case for expanding the media spend so that this version might be widely seen.

Product Category: Computer Software

Territory: USA



production
ProdCo
Director: Rick Darge
Creative Director: Ian Pons Jewell
EP: Zico Judge
DOP: Octavio Arias
vfx
Electric Theatre Collective
motion graphics
Electric Studios
VFX Lead: Jess Gaynor
VFX Supervisor: Alex Gabucci
music
Dirty Soup
Supervisor: Raife Burchell
music
Dirty Soup
Composer: Matthias Biermann

  HubSpot - 'And That’s Why We Use... (DC)'


HubSpot
'And That’s Why We Use... (DC)'
9 July 2024 1 min 50s

Last cut is the deepest.

This director's cut of a commercial for HubSpot previously featured at DAVID, is a much more expansive exploration of the original idea, and is all the better for it. At almost four times the run length of the client version, you might expect it to be self-indulgent, but it uses its canvas wisely and there is not an ounce of fat on it.

The depictions of frustration with existing software, from which the advertised product can spare us, form an excellent sequence that aggregate into a compelling argument for looking into HubSpot. VfX is used to amplify the vignettes, and this adds to hyperbole which is the basis of the ad's humour.

All in all, it makes the case for expanding the media spend so that this version might be widely seen.

Product Category: Computer Software

Territory: USA



production
ProdCo
Director: Rick Darge
Creative Director: Ian Pons Jewell
EP: Zico Judge
DOP: Octavio Arias
vfx
Electric Theatre Collective
motion graphics
Electric Studios
VFX Lead: Jess Gaynor
VFX Supervisor: Alex Gabucci
music
Dirty Soup
Supervisor: Raife Burchell
music
Dirty Soup
Composer: Matthias Biermann

HubSpot 9 July 2024
'And That’s Why We Use... (DC)' 1 min 50s

Last cut is the deepest.

by Jason Stone

This director's cut of a commercial for HubSpot previously featured at DAVID, is a much more expansive exploration of the original idea, and is all the better for it. At almost four times the run length of the client version, you might expect it to be self-indulgent, but it uses its canvas wisely and there is not an ounce of fat on it.

The depictions of frustration with existing software, from which the advertised product can spare us, form an excellent sequence that aggregate into a compelling argument for looking into HubSpot. VfX is used to amplify the vignettes, and this adds to hyperbole which is the basis of the ad's humour.

All in all, it makes the case for expanding the media spend so that this version might be widely seen.

Product Category: Computer Software

Territory: USA



production
ProdCo
Director: Rick Darge
Creative Director: Ian Pons Jewell
EP: Zico Judge
DOP: Octavio Arias
vfx
Electric Theatre Collective
motion graphics
Electric Studios
VFX Lead: Jess Gaynor
VFX Supervisor: Alex Gabucci
music
Dirty Soup
Supervisor: Raife Burchell
music
Dirty Soup
Composer: Matthias Biermann