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| Back from the dead. | |
| by Andrew MacGregor | |
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Co-op Live was dead on arrival thanks to a series of delays, near-misses, and call-offs, but the situation's improved enough for the brand to release 'Proper Sound'—a poem written by John Cooper Clarke and mixed-media film directed by Glenn Kitson. What might have been an elegy a few months ago is now a call to ears. "Why shop around when you could pop around to shop in a shop that’s proper sound since a pound note was a proper pound,” he declares. "A town is not a town without the old Co-op around. Proper sound." Like Michael Socha before him, Salford-born Cooper Clarke sounds like he cares for the brand. As the first poet to headline the UK's largest indoor arena, you'd expect him to sell the place with every syllable he's got. Sure enough: When music is the main event and you get rhythm bound, make the scene at this music arena, that’s Co-op Live. Proper sound.” Few can keep pace with Cooper Clarke at full flow, but Kitson does so here. He weaves together shots that are Mancunian in spirit and Mancunian in substance, with a filter that makes it fizz like poetry in motion.
Product Category: Supermarkets
Territory: UK
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agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.
production
Iconoclast
Director: Glenn Kitson
Producer: Sorcha Bacon
DOP: Ed Hubert (Casarotto)
vfx
No.8
color
No.8
Colourist: Alex Gregory (Harbor Picture Company)
Actor: John Cooper Clarke | |
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Co-op - 'Proper Sound'
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| Co-op
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| 'Proper Sound' |
| 27 November 2024
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85s |
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Back from the dead. |
|
Co-op Live was dead on arrival thanks to a series of delays, near-misses, and call-offs, but the situation's improved enough for the brand to release 'Proper Sound'—a poem written by John Cooper Clarke and mixed-media film directed by Glenn Kitson. What might have been an elegy a few months ago is now a call to ears. "Why shop around when you could pop around to shop in a shop that’s proper sound since a pound note was a proper pound,” he declares. "A town is not a town without the old Co-op around. Proper sound." Like Michael Socha before him, Salford-born Cooper Clarke sounds like he cares for the brand. As the first poet to headline the UK's largest indoor arena, you'd expect him to sell the place with every syllable he's got. Sure enough: When music is the main event and you get rhythm bound, make the scene at this music arena, that’s Co-op Live. Proper sound.” Few can keep pace with Cooper Clarke at full flow, but Kitson does so here. He weaves together shots that are Mancunian in spirit and Mancunian in substance, with a filter that makes it fizz like poetry in motion.
Product Category: Supermarkets
Territory: UK
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agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.
production
Iconoclast
Director: Glenn Kitson
Producer: Sorcha Bacon
DOP: Ed Hubert (Casarotto)
vfx
No.8
color
No.8
Colourist: Alex Gregory (Harbor Picture Company)
Actor: John Cooper Clarke | |
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| Co-op
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27 November 2024 |
| 'Proper Sound'
|
|
85s |
|
Back from the dead. |
by Andrew MacGregor |
|
Co-op Live was dead on arrival thanks to a series of delays, near-misses, and call-offs, but the situation's improved enough for the brand to release 'Proper Sound'—a poem written by John Cooper Clarke and mixed-media film directed by Glenn Kitson. What might have been an elegy a few months ago is now a call to ears. "Why shop around when you could pop around to shop in a shop that’s proper sound since a pound note was a proper pound,” he declares. "A town is not a town without the old Co-op around. Proper sound." Like Michael Socha before him, Salford-born Cooper Clarke sounds like he cares for the brand. As the first poet to headline the UK's largest indoor arena, you'd expect him to sell the place with every syllable he's got. Sure enough: When music is the main event and you get rhythm bound, make the scene at this music arena, that’s Co-op Live. Proper sound.” Few can keep pace with Cooper Clarke at full flow, but Kitson does so here. He weaves together shots that are Mancunian in spirit and Mancunian in substance, with a filter that makes it fizz like poetry in motion.
Product Category: Supermarkets
Territory: UK
|
|
|
agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.
production
Iconoclast
Director: Glenn Kitson
Producer: Sorcha Bacon
DOP: Ed Hubert (Casarotto)
vfx
No.8
color
No.8
Colourist: Alex Gregory (Harbor Picture Company)
Actor: John Cooper Clarke | |
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