CommercialsPop PromosShort Films    UKInternational
Coca Cola
'It's Magic When the World Comes Together'
10 July 2024 1 min 44s
We can do this.
by Andrew MacGregor

When Tatjana Smith (née Schoenmaker) hugged rival swimmers Lilly King, Kaylene Corbett, and Annie Lazor in the pool at the Tokyo Olympics, it looked like a scene from a Coca-Cola ad. How much more wholesome could you get? This commercial from director Nicolai Fuglsig says: "Hold my can."

Scored by Michael Kiwanuka's 'Rule the World' ("Show me love, show me happiness/I can't do this on my own"), the spot has Smith, King, Corbett, and Lazor embrace each other before a race. Hugs, like yawns or boos directed at Novak Djokovic, are contagious, so the whole world opts to hug it out for once.

It is so Coca-Cola, it hurts, but sometimes OTT kindness is just what the doctor ordered. As the global shitshow that is 2024 rumbles on, the brand present the commercial equivalent of a Free Hugs sign. It's what they do, and they do it well—just respect our personal space.

Music: Rule the World - Michael Kiwanuka

Product Category: Fizzy Sweet Drink

Territory: Global



production
MJZ
Director: Nicolai Fuglsig
Producer: James Waters
DOP: Lasse Frank
editing
Cabin Edit
Editor: Sam Ostrove
vfx
Selected Works
VFX: David Hempstead
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
music
MassiveMusic
Supervisor: Chloe Heatlie
music
Soundtree

  Coca Cola - 'It's Magic When the World Comes Together'


Coca Cola
'It's Magic When the World Comes Together'
10 July 2024 1 min 44s

We can do this.

When Tatjana Smith (née Schoenmaker) hugged rival swimmers Lilly King, Kaylene Corbett, and Annie Lazor in the pool at the Tokyo Olympics, it looked like a scene from a Coca-Cola ad. How much more wholesome could you get? This commercial from director Nicolai Fuglsig says: "Hold my can."

Scored by Michael Kiwanuka's 'Rule the World' ("Show me love, show me happiness/I can't do this on my own"), the spot has Smith, King, Corbett, and Lazor embrace each other before a race. Hugs, like yawns or boos directed at Novak Djokovic, are contagious, so the whole world opts to hug it out for once.

It is so Coca-Cola, it hurts, but sometimes OTT kindness is just what the doctor ordered. As the global shitshow that is 2024 rumbles on, the brand present the commercial equivalent of a Free Hugs sign. It's what they do, and they do it well—just respect our personal space.

Music: Rule the World - Michael Kiwanuka

Product Category: Fizzy Sweet Drink

Territory: Global



production
MJZ
Director: Nicolai Fuglsig
Producer: James Waters
DOP: Lasse Frank
editing
Cabin Edit
Editor: Sam Ostrove
vfx
Selected Works
VFX: David Hempstead
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
music
MassiveMusic
Supervisor: Chloe Heatlie
music
Soundtree

Coca Cola 10 July 2024
'It's Magic When the World Comes Together' 1 min 44s

We can do this.

by Andrew MacGregor

When Tatjana Smith (née Schoenmaker) hugged rival swimmers Lilly King, Kaylene Corbett, and Annie Lazor in the pool at the Tokyo Olympics, it looked like a scene from a Coca-Cola ad. How much more wholesome could you get? This commercial from director Nicolai Fuglsig says: "Hold my can."

Scored by Michael Kiwanuka's 'Rule the World' ("Show me love, show me happiness/I can't do this on my own"), the spot has Smith, King, Corbett, and Lazor embrace each other before a race. Hugs, like yawns or boos directed at Novak Djokovic, are contagious, so the whole world opts to hug it out for once.

It is so Coca-Cola, it hurts, but sometimes OTT kindness is just what the doctor ordered. As the global shitshow that is 2024 rumbles on, the brand present the commercial equivalent of a Free Hugs sign. It's what they do, and they do it well—just respect our personal space.

Music: Rule the World - Michael Kiwanuka

Product Category: Fizzy Sweet Drink

Territory: Global



production
MJZ
Director: Nicolai Fuglsig
Producer: James Waters
DOP: Lasse Frank
editing
Cabin Edit
Editor: Sam Ostrove
vfx
Selected Works
VFX: David Hempstead
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
music
MassiveMusic
Supervisor: Chloe Heatlie
music
Soundtree