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Coach
'Unlock Your Courage - The Family Gathering'
1 October 2024 40s

Another day, another Coach bag with a mind of its own! South Korean rapper Lee Young-ji is the latest celebrity to get pulled out of her funk by a fashion accessory, and not before time—only the brave survive a family get-together, after all. Like Elle Fanning and Charles Melton before her, Lee becomes one with the bag and confident in her own skin.

Product Category: Fashion Labels

Territory: USA



production
Love Song
Director: Camille Summers-Valli
Producer: Ellie Fry
EP: Shirley O'Connor
DOP: Stuart Winecoff
Prod Design: Mikael Varhelyi
Choreography: Sadie Wilking
editing
Cabin Edit
Editor: Carla Luffe
VFX: Olle Black

  Coach - 'Unlock Your Courage - The Family Gathering'


Coach
'Unlock Your Courage - The Family Gathering'
1 October 2024 40s

Another day, another Coach bag with a mind of its own! South Korean rapper Lee Young-ji is the latest celebrity to get pulled out of her funk by a fashion accessory, and not before time—only the brave survive a family get-together, after all. Like Elle Fanning and Charles Melton before her, Lee becomes one with the bag and confident in her own skin.

Product Category: Fashion Labels

Territory: USA



production
Love Song
Director: Camille Summers-Valli
Producer: Ellie Fry
EP: Shirley O'Connor
DOP: Stuart Winecoff
Prod Design: Mikael Varhelyi
Choreography: Sadie Wilking
editing
Cabin Edit
Editor: Carla Luffe
VFX: Olle Black

Coach 1 October 2024
'Unlock Your Courage - The Family Gathering' 40s

by Andrew MacGregor

Another day, another Coach bag with a mind of its own! South Korean rapper Lee Young-ji is the latest celebrity to get pulled out of her funk by a fashion accessory, and not before time—only the brave survive a family get-together, after all. Like Elle Fanning and Charles Melton before her, Lee becomes one with the bag and confident in her own skin.

Product Category: Fashion Labels

Territory: USA



production
Love Song
Director: Camille Summers-Valli
Producer: Ellie Fry
EP: Shirley O'Connor
DOP: Stuart Winecoff
Prod Design: Mikael Varhelyi
Choreography: Sadie Wilking
editing
Cabin Edit
Editor: Carla Luffe
VFX: Olle Black