CommercialsPop PromosShort Films    UKInternational
Big Sean
'Precision'
25 March 2024 3 mins 24s

The thing you really notice about this excellent promo for Big Sean's new song 'Precision' is the way it draws attention to the performance, especially when the rap star gets into his flow. Elsewhere, there are moments of wry amusement, as director Onda opts to insert moments of BTS into the promo itself... for example, when we see a car rig in a studio revealing that Big Sean is on a road to nowhere.

There are enough ideas here for an album of promos, and while that makes it a fascinating film to watch, it's also its only drawback... there's slightly too much going on.

Product Category: Promos

Territory: Global



production
ProdCo
Editor: Yago Hunt-Laudi
Colourist: Daniel de Vue

  Big Sean - 'Precision'


Big Sean
'Precision'
25 March 2024 3 mins 24s

The thing you really notice about this excellent promo for Big Sean's new song 'Precision' is the way it draws attention to the performance, especially when the rap star gets into his flow. Elsewhere, there are moments of wry amusement, as director Onda opts to insert moments of BTS into the promo itself... for example, when we see a car rig in a studio revealing that Big Sean is on a road to nowhere.

There are enough ideas here for an album of promos, and while that makes it a fascinating film to watch, it's also its only drawback... there's slightly too much going on.

Product Category: Promos

Territory: Global



production
ProdCo
Editor: Yago Hunt-Laudi
Colourist: Daniel de Vue

Big Sean 25 March 2024
'Precision' 3 mins 24s

by Jason Stone

The thing you really notice about this excellent promo for Big Sean's new song 'Precision' is the way it draws attention to the performance, especially when the rap star gets into his flow. Elsewhere, there are moments of wry amusement, as director Onda opts to insert moments of BTS into the promo itself... for example, when we see a car rig in a studio revealing that Big Sean is on a road to nowhere.

There are enough ideas here for an album of promos, and while that makes it a fascinating film to watch, it's also its only drawback... there's slightly too much going on.

Product Category: Promos

Territory: Global



production
ProdCo
Editor: Yago Hunt-Laudi
Colourist: Daniel de Vue