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B & Q
'You Can Do It'
26 February 2024 80s
If you say so.
by Andrew MacGregor

If you don't want to have a DIY fail story, listen to the voice in your head that says, "Don't try at all." Said voice haunts the cast of this B&Q commercial, warping reality like a horror movie until they down tools in resignation. Sledgehammers, secateurs, spirit levels… all rendered useless by a lack of confidence.

It means every screw is too small, every list of instructions is a conundrum, and everyone is better qualified to do the job. 'Electric Pow Wow Drum' by The Halluci Nation, with its rawhide beats and electronic squawks, becomes the buzz of inactivity—a far cry from Snap's 'I've Got the Power'.

So, how do the cast escape the realm of psychological horror, where the mood is less 'DIY SOS' and more 'DIY KIA'? Easy—they become one with the sledgehammer, one with the power sander, one with the tiles, et cetera. It's what happens when self-belief and elbow grease combine... with a little help from the advertised retailer, of course.

Music: Electric Pow Wow Drum - The Halluci Nation

Product Category: DIY Retailers

Territory: UK



vfx
Selected Works
VFX Supervisor: Greg Spencer
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Jack Sedgwick / Dugal Macdiarmid / Ed Downham

  B & Q - 'You Can Do It'


B & Q
'You Can Do It'
26 February 2024 80s

If you say so.

If you don't want to have a DIY fail story, listen to the voice in your head that says, "Don't try at all." Said voice haunts the cast of this B&Q commercial, warping reality like a horror movie until they down tools in resignation. Sledgehammers, secateurs, spirit levels… all rendered useless by a lack of confidence.

It means every screw is too small, every list of instructions is a conundrum, and everyone is better qualified to do the job. 'Electric Pow Wow Drum' by The Halluci Nation, with its rawhide beats and electronic squawks, becomes the buzz of inactivity—a far cry from Snap's 'I've Got the Power'.

So, how do the cast escape the realm of psychological horror, where the mood is less 'DIY SOS' and more 'DIY KIA'? Easy—they become one with the sledgehammer, one with the power sander, one with the tiles, et cetera. It's what happens when self-belief and elbow grease combine... with a little help from the advertised retailer, of course.

Music: Electric Pow Wow Drum - The Halluci Nation

Product Category: DIY Retailers

Territory: UK



vfx
Selected Works
VFX Supervisor: Greg Spencer
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Jack Sedgwick / Dugal Macdiarmid / Ed Downham

B & Q 26 February 2024
'You Can Do It' 80s

If you say so.

by Andrew MacGregor

If you don't want to have a DIY fail story, listen to the voice in your head that says, "Don't try at all." Said voice haunts the cast of this B&Q commercial, warping reality like a horror movie until they down tools in resignation. Sledgehammers, secateurs, spirit levels… all rendered useless by a lack of confidence.

It means every screw is too small, every list of instructions is a conundrum, and everyone is better qualified to do the job. 'Electric Pow Wow Drum' by The Halluci Nation, with its rawhide beats and electronic squawks, becomes the buzz of inactivity—a far cry from Snap's 'I've Got the Power'.

So, how do the cast escape the realm of psychological horror, where the mood is less 'DIY SOS' and more 'DIY KIA'? Easy—they become one with the sledgehammer, one with the power sander, one with the tiles, et cetera. It's what happens when self-belief and elbow grease combine... with a little help from the advertised retailer, of course.

Music: Electric Pow Wow Drum - The Halluci Nation

Product Category: DIY Retailers

Territory: UK



vfx
Selected Works
VFX Supervisor: Greg Spencer
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Jack Sedgwick / Dugal Macdiarmid / Ed Downham