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This charming commercial for Specsavers highlights the little things people might not realise they're missing with progressive hearing loss. The film presents a montage of what seem to be disconnected moments - a child squelching in the mud, a woman opening a bottle of fizzy drink for a party of bored children, a bus driver enamoured with his own doors - allowing the viewer to ponder their strangeness before the common factor is revealed. It's a surprisingly touching look at the small joys that can be restored with a hearing aid, as the delight on the characters' faces takes on a new meaning when the viewer is brought in on its source. Director Simon Ratigan does a great job of balancing the mundane with the affectionately ridiculous here, with the final shot of a woman steadily waking up an entire campsite due to her fascination with a tent zip tying things together in funny fashion.
Product Category: Opticians
Territory: UK
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