CommercialsPop PromosShort Films    UKInternational
New Balance
'Tendai'
6 December 2023 85s
Lond-on the brain.
by Andrew MacGregor

To describe London as a character may be trite, but it works for this classy New Balance commercial from director Dean George. Born to Ugandan parents in Canning Town, mononymous artist, writer, and producer Tendai draws inspiration and energy from the city ("I pull from the road signs and I pull from blocks of flats"), so there's never a wasted trip out.

Even the way Tendai stops to read a leaf-fall timetable sign at his local train station speaks volumes about the man. He leans into hometown pride, as well as his links to the Ugandan diaspora. The way he talks makes you want to walk in his shoes—though the brand would prefer that you bought your own and help their bottom line!

Shot in: Canning Town, London

Product Category: Sportswear

Territory: UK


production
FMLY CRTV
Director: Dean George
Producer: Naomi Berrio-Allen
DOP: Jamie Harding
editing
FMLY CRTV
Editor: Phoebe May
color
Cheat
Colourist: Vlad Barin
sound
FMLY CRTV
Sound: Tennyson Whyte

  New Balance - 'Tendai'


New Balance
'Tendai'
6 December 2023 85s

Lond-on the brain.

To describe London as a character may be trite, but it works for this classy New Balance commercial from director Dean George. Born to Ugandan parents in Canning Town, mononymous artist, writer, and producer Tendai draws inspiration and energy from the city ("I pull from the road signs and I pull from blocks of flats"), so there's never a wasted trip out.

Even the way Tendai stops to read a leaf-fall timetable sign at his local train station speaks volumes about the man. He leans into hometown pride, as well as his links to the Ugandan diaspora. The way he talks makes you want to walk in his shoes—though the brand would prefer that you bought your own and help their bottom line!

Shot in: Canning Town, London

Product Category: Sportswear

Territory: UK


production
FMLY CRTV
Director: Dean George
Producer: Naomi Berrio-Allen
DOP: Jamie Harding
editing
FMLY CRTV
Editor: Phoebe May
color
Cheat
Colourist: Vlad Barin
sound
FMLY CRTV
Sound: Tennyson Whyte

New Balance 6 December 2023
'Tendai' 85s

Lond-on the brain.

by Andrew MacGregor

To describe London as a character may be trite, but it works for this classy New Balance commercial from director Dean George. Born to Ugandan parents in Canning Town, mononymous artist, writer, and producer Tendai draws inspiration and energy from the city ("I pull from the road signs and I pull from blocks of flats"), so there's never a wasted trip out.

Even the way Tendai stops to read a leaf-fall timetable sign at his local train station speaks volumes about the man. He leans into hometown pride, as well as his links to the Ugandan diaspora. The way he talks makes you want to walk in his shoes—though the brand would prefer that you bought your own and help their bottom line!

Shot in: Canning Town, London

Product Category: Sportswear

Territory: UK


production
FMLY CRTV
Director: Dean George
Producer: Naomi Berrio-Allen
DOP: Jamie Harding
editing
FMLY CRTV
Editor: Phoebe May
color
Cheat
Colourist: Vlad Barin
sound
FMLY CRTV
Sound: Tennyson Whyte