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Lionsgate+
'Hairdresser'
21 September 2023 30s
A Hairy Situation
by Syd Briscoe

Lionsgate+'s highly relatable new campaign continues apace with this amusing outing. The format is most effective when it chooses uncomfortably familiar situations, transporting the viewer to something they've almost definitely experienced before... and most likely will again. 'Hairdresser' is a prime example, as it shows a woman consciously schooling her face in response to a stylist gone mad.

The shot of her reaction lingers with palpable awkwardness, as she looks upon her patently ridiculous new barnet and decides how to respond. It makes the brief flash of her media memory all the more entertaining, as it lives out what she clearly wishes she could do to the artiste who's given her the world's most asymmetrical bob. Rogue scissor-wielders beware - other clients may not possess the same level of self control.

Product Category: Streaming Services

Territory: UK


Agency:
adam&eveDDB
CD: Mark Shanley
Creative: Jane Barker
Production:
OB42
Director: Diego N Irigoyen
Producer: Jack Bradley
EP: Sam Holmes
DOP: Giuseppe Favale
Editing:
Shift Post
Editor: Saam Hodivala
VFX:
Absolute Post
VFX: Ben Robards
Colourist: Jules Wileman
Sound:
750MPH
Sound: Sam Ashwell

  Lionsgate+ - 'Hairdresser'


Lionsgate+
'Hairdresser'
21 September 2023 30s

A Hairy Situation

Lionsgate+'s highly relatable new campaign continues apace with this amusing outing. The format is most effective when it chooses uncomfortably familiar situations, transporting the viewer to something they've almost definitely experienced before... and most likely will again. 'Hairdresser' is a prime example, as it shows a woman consciously schooling her face in response to a stylist gone mad.

The shot of her reaction lingers with palpable awkwardness, as she looks upon her patently ridiculous new barnet and decides how to respond. It makes the brief flash of her media memory all the more entertaining, as it lives out what she clearly wishes she could do to the artiste who's given her the world's most asymmetrical bob. Rogue scissor-wielders beware - other clients may not possess the same level of self control.

Product Category: Streaming Services

Territory: UK


Agency:
adam&eveDDB
CD: Mark Shanley
Creative: Jane Barker
Production:
OB42
Director: Diego N Irigoyen
Producer: Jack Bradley
EP: Sam Holmes
DOP: Giuseppe Favale
Editing:
Shift Post
Editor: Saam Hodivala
VFX:
Absolute Post
VFX: Ben Robards
Colourist: Jules Wileman
Sound:
750MPH
Sound: Sam Ashwell

Lionsgate+ 21 September 2023
'Hairdresser' 30s

A Hairy Situation

by Syd Briscoe

Lionsgate+'s highly relatable new campaign continues apace with this amusing outing. The format is most effective when it chooses uncomfortably familiar situations, transporting the viewer to something they've almost definitely experienced before... and most likely will again. 'Hairdresser' is a prime example, as it shows a woman consciously schooling her face in response to a stylist gone mad.

The shot of her reaction lingers with palpable awkwardness, as she looks upon her patently ridiculous new barnet and decides how to respond. It makes the brief flash of her media memory all the more entertaining, as it lives out what she clearly wishes she could do to the artiste who's given her the world's most asymmetrical bob. Rogue scissor-wielders beware - other clients may not possess the same level of self control.

Product Category: Streaming Services

Territory: UK


Agency:
adam&eveDDB
CD: Mark Shanley
Creative: Jane Barker
Production:
OB42
Director: Diego N Irigoyen
Producer: Jack Bradley
EP: Sam Holmes
DOP: Giuseppe Favale
Editing:
Shift Post
Editor: Saam Hodivala
VFX:
Absolute Post
VFX: Ben Robards
Colourist: Jules Wileman
Sound:
750MPH
Sound: Sam Ashwell