CommercialsPop PromosShort Films    UKInternational
Julie
'A Better Morning After'
27 February 2023 3 mins 14s
Poised Pills
by Syd Briscoe

This super stylish film for contraceptive brand Julie smashes stigmas around using the morning after pill. It's especially impressive for being a piece of work from the US, considering the extremely fraught atmosphere that Christian fundamentalist theocracy has created around all things to do with - whisper it - sex.

Different types of women are shown carrying out stylised versions of their morning routines - rote and relatable while glossily poised like they're fresh on the set of a photo shoot. Looking after their existing child, in bed with a partner, or commiserating with a friend about the wild night before, it establishes that there's no single scenario in which emergency contraception is necessary.

An equally heightened reality exists inside a local grocery store, in which a dolled-up cashier explains what Julie is and carries out transactions with a glamorous air. This is great looking work which creates a casual vibe around the whole subject of contraception, assuring viewers that there's no judgement to be found if they find themselves purchasing the advertised product in a pinch.

Product Category: Condoms and Other Contraceptives

Territory: USA


production
Curly
Director: Laura Marciano (Partizan)

  Julie - 'A Better Morning After'


Julie
'A Better Morning After'
27 February 2023 3 mins 14s

Poised Pills

This super stylish film for contraceptive brand Julie smashes stigmas around using the morning after pill. It's especially impressive for being a piece of work from the US, considering the extremely fraught atmosphere that Christian fundamentalist theocracy has created around all things to do with - whisper it - sex.

Different types of women are shown carrying out stylised versions of their morning routines - rote and relatable while glossily poised like they're fresh on the set of a photo shoot. Looking after their existing child, in bed with a partner, or commiserating with a friend about the wild night before, it establishes that there's no single scenario in which emergency contraception is necessary.

An equally heightened reality exists inside a local grocery store, in which a dolled-up cashier explains what Julie is and carries out transactions with a glamorous air. This is great looking work which creates a casual vibe around the whole subject of contraception, assuring viewers that there's no judgement to be found if they find themselves purchasing the advertised product in a pinch.

Product Category: Condoms and Other Contraceptives

Territory: USA


/ Curly
Director: Laura Marciano (Partizan)

Julie 27 February 2023
'A Better Morning After' 3 mins 14s

Poised Pills

by Syd Briscoe

This super stylish film for contraceptive brand Julie smashes stigmas around using the morning after pill. It's especially impressive for being a piece of work from the US, considering the extremely fraught atmosphere that Christian fundamentalist theocracy has created around all things to do with - whisper it - sex.

Different types of women are shown carrying out stylised versions of their morning routines - rote and relatable while glossily poised like they're fresh on the set of a photo shoot. Looking after their existing child, in bed with a partner, or commiserating with a friend about the wild night before, it establishes that there's no single scenario in which emergency contraception is necessary.

An equally heightened reality exists inside a local grocery store, in which a dolled-up cashier explains what Julie is and carries out transactions with a glamorous air. This is great looking work which creates a casual vibe around the whole subject of contraception, assuring viewers that there's no judgement to be found if they find themselves purchasing the advertised product in a pinch.

Product Category: Condoms and Other Contraceptives

Territory: USA


/ Curly
Director: Laura Marciano (Partizan)