by Andrew MacGregor
The top deck of a bus is fertile ground for director Charlie Sarsfield, who delivers a tricksy promo for Jax Jones and Calum Scott's 'Whistle'. Equipped with headphones, a laptop, and a MIDI keyboard, Jones takes care of the music while former Britain's Got Talent contestant Scott provides the vocals. Yet they're not the only ones upstairs.
Sarsfield's camera travels up and down the aisle, clocking families, couples, exhausted commuters, and warring groups of friends. It's impressive how much you learn about each character through body language alone, evoking the low-key joy of people-watching on public transport.
Product Category: Promos