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| A hyperbolic wave. | |
| by Jason Stone | |
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Mike Warzin absolutely nails the steady acceleration of hyperbole in this comic commercial for business insight tool HubSpot. Having identified the gains that will be made in the fourth quarter because of the advertised service, a wave of celebration spreads through a company with each celebration proving to be slightly more exaggerated than the last. The Americans are very fond of this advertising format, and little wonder as they are extremely good at it. Warzin and his editor Pamela Petruski have created a beautiful comic momentum which demands the attention of trhe audience and ensures they pay attention to the idea that this boost has been provided by HubSpot.
Product Category: Computer Software
Territory: USA
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