|by Syd Briscoe|
An unruffled dad stars in this upbeat commercial for home insurance providers Homeserve. No matter the issue - a broken boiler, leaking ceiling, or other such domestic disasters - Jason remains calm and unflappable in the knowledge that he has the advertised service at his beck and call twenty-four hours a day.
This confidence is illustrated further by cool-headed handling of more minor home based threats, with the main character staring down the camera as he dodges a cricket bat, zips an offending teenage mouth shut, and passes his shrieking daughter an umbrella... much to her confusion.
It's an eye-catching way to draw attention to Homeserve's time sensitive offer, as the brand attempt to minimise stress by responding to customers as quickly as possible. If only all household issues could be solved in such a timely and aesthetically pleasing fashion... though the engineer does seem to nick a tennis ball for her trouble.
Product Category: Household General